Improve your Bitcoin investment strategy using these 7 critical demand drivers

Bitcoin traders are treating fund flows like macro bets, and one Fed data change is the hidden risk

Key takeaways

  • Bitcoin’s institutional demand can be monitored in issuer AUM snapshots such as BlackRock’s IBIT, which listed net assets of $69,427,196,929 as of Jan. 28, 2026 on its product pages.
  • Weekly crypto fund flows have begun to trade like macro positioning, with CoinShares documenting a shift from $454 million weekly outflows (Jan. 12) to $2.17 billion weekly inflows (Jan. 19), plus a $378 million Friday reversal tied to geopolitics and tariffs.
  • Liquidity monitoring depends on data hygiene and release cadence, since the Federal Reserve’s H.6 release clock is known (release date Jan. 27, 2026) and FRED’s weekly M2 series is discontinued.
  • Market structure has become a demand driver via hedgeability and benchmarkability, with CME reporting nearly $3 trillion notional crypto derivatives activity in 2025 and CF Benchmarks’ BRR serving as CME’s settlement index and an NAV/iNAV input for investment products.
  • Scenario bands can be used to stress-test assumptions rather than outsource conviction, including ARK’s 2030 bear/base/bull targets and MarketWatch-reported conditional scenarios from Larry Fink and Citi.

Who this is for

  • Long-term BTC holders who want a testable “Bitcoin investment thesis” built around updateable inputs rather than price narratives.
  • Swing and macro-driven traders who treat crypto as a rates-and-liquidity expression and want a repeatable monitoring routine.
  • Institutional allocators and advisors who need benchmark, hedging, and flow plumbing mapped to a quarterly process.

What to watch this quarter

Spot Bitcoin ETFs break into top 20 in 2024, capturing 4.3% of total inflowsSpot Bitcoin ETFs break into top 20 in 2024, capturing 4.3% of total inflows
Related Reading

Spot Bitcoin ETFs break into top 20 in 2024, capturing 4.3% of total inflows

In less than a year since launch, IBIT and FBTC secure their spots among the largest ETFs by yearly flows.

Jan 2, 2025 · Gino Matos


What Bitcoin is (and what an “investment thesis” should do)

A Bitcoin investment thesis is a set of demand drivers tied to metrics that can be re-checked on a schedule, with conditions that would change positioning.

In 2026, the practical update loop is becoming clearer. BTC demand is more observable because it routes through spot Bitcoin ETFs, regulated derivatives venues, and benchmark indices used in product plumbing.

BTC thesis, in one paragraph: A durable BTC allocation case depends on whether institutional access points continue to hold assets and attract net inflows over multi-week windows.

It also depends on whether macro liquidity and discount-rate expectations remain compatible with risk-bearing assets on the cadence investors actually trade. It further depends on whether market structure continues to support benchmarked pricing and hedging at scale.

The thesis weakens if flows persistently reverse alongside macro repricing. It also weakens if liquidity measurement breaks due to discontinued data, or if regulated participation and benchmark usage deteriorate.

For readers mapping BTC into a broader portfolio, this framework pairs with watch items around dollar safety narratives and substitution behavior. A reference point is the ECB’s discussion of safe-haven behavior, alongside prior coverage of dollar safety and Treasury positioning.

The 7 demand drivers for long-term BTC (and the metric that proves each one)

The point is measurement. Each driver below has a “proof” input and a cadence, so the thesis can be updated without rewriting it from scratch.

DriverWhy it matters (trackable)Primary metric(s)Update cadenceWhat would change my mind
1) Institutional rails (ETFs, allocators)Access changes who sets the marginal bid and how fast flows swingIBIT net assets “as of” snapshots; CoinShares weekly flowsDaily snapshots, weekly flow readMulti-week net outflows with macro repricing narrative
2) Macro liquidity and discount ratesBTC sensitivity to liquidity is only actionable if the proxy updates reliablyFed H.6 release cadence; avoid discontinued weekly M2, use monthly M2SL when neededPer H.6 release / monthly proxy checksDashboard inputs break or no longer align with release calendars
3) Market structure durability (derivatives depth)Hedging capacity supports larger position sizingCME notional, ADV, ADOI, LOIHQuarterly/annual reviewParticipation proxies roll over in venue reporting
4) Benchmark plumbingBenchmarks connect spot markets to settlement and product NAV processesBRR role in CME settlement and NAV/iNAV determinationsOngoing (structural)Benchmark usage changes in product and venue documentation
5) Cross-market safe-haven competitionStress correlations can reprice “hedge” assets and redirect marginal flowsECB framing on atypical USD/Treasury hedging behavior; monitoring of stress regimesEvent-driven, quarterly reviewPersistent stress periods where “default hedge” assumptions fail
6) Network security and resilience (context)Security budget and resilience are watched alongside institutional adoptionHash rate seriesWeekly/monthlyPersistent deterioration in security proxy
7) Standardized position sizing narrativesHeuristics shape demand when adopted by institutions and advisorsAllocation “rules” and policy constraints in portfolio debatesQuarterlyPolicy or platform constraints tighten position sizing pathways

The ETF driver is already measurable. BlackRock’s product pages listed IBIT net assets at $69,198,322,977 as of Jan. 27, 2026.

CoinShares’ January 2026 reports show how quickly the flow regime can flip. For the week covered in its Jan. 12 update, CoinShares reported $454 million outflows, including $405 million from Bitcoin.

CoinShares tied the move to “diminishing prospects” of a March Federal Reserve rate cut. One week later, CoinShares reported $2.17 billion weekly inflows, including $1.55 billion into Bitcoin.

CoinShares also noted a $378 million Friday reversal after “diplomatic escalation over Greenland” and tariff headlines. A process built around weekly flow interpretation fits that reality better than a one-time “institutions arrived” narrative.

Macro measurement has similar constraints. The Federal Reserve posted the H.6 “Money Stock Measures” page with a release date of Jan. 27, 2026.

FRED separately notes its weekly M2 series is discontinued and points users to the seasonally adjusted monthly series (M2SL). A liquidity dashboard that relies on a discontinued series can fail without an obvious error.

For network security context (driver #6), the thesis should treat hash rate as a monitoring input rather than a single-cause explanation. The sourced reference is YCharts’ hash rate series, with additional reading in hash rate milestone coverage.

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CategoryMetricWhere to pull itCadenceHow to read it
ETF railsIBIT net assets (as-of date)Issuer pages: iShares IBIT pageWeekly review (daily if needed)Look for multi-week persistence, not single-day changes
Fund flow regimeWeekly flows, BTC share, reversal notesCoinShares weekly flowsWeeklyClassify as risk-on/risk-off and log the catalysts cited
Macro cadenceH.6 release scheduleFederal Reserve H.6Per release scheduleUse known release dates to avoid “stale macro”
Liquidity proxy hygieneAvoid weekly M2 (discontinued), use monthly M2SL where neededFRED M2 noticeMonthlyEnsure the series still updates and matches your process
Institutional risk transferCME crypto notional, ADV, ADOI, LOIHCME crypto highlightsQuarterly/annualUse participation metrics as a proxy for institutional engagement
Benchmark plumbingBRR role in settlement and NAV/iNAV inputsCF Benchmarks BRR documentationQuarterly reviewConfirm benchmark dependency remains intact
Network security (context)Bitcoin network hash rate seriesYCharts hash rateWeekly/monthlyTreat as monitoring input; avoid single-variable causality
Safe-haven competitionCorrelation regime watch listECB safe-haven featureEvent-drivenTrack episodes where USD and yields move in a non-default pattern