Checkout ‘KPop Demon Hunters’ Dolls And Action Figures Coming In 2026

“KPop Demon Hunters” Mira, Rumi and Zoey fashion dolls.

Mattel

The Netflix movie musical KPop Demon Hunters is hotter than ever thanks to its two Oscar nominations last week, and there’s no shortage of upcoming dolls and action figures to accompany the film on its continuing wave of popularity.

Mattel, along with Hasbro, announced a whole new slate of KPop Demon Hunters items on Tuesday. In conjunction with Netflix, Mattel holds the master license to produce dolls and action figures based on characters the film, while Hasbro has the master license to produce games, role-playing items and more.

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Unlike the three-pack of KPop Demon Hunters HUNTR/X fashion dolls that went up for pre-order in November 2025 through Mattel Creations, all of the products will be available at brick-and-mortar and online retailers in the fall with one exception, which is noted below.

Take a look below at the products Mattel announced on Tuesday.

‘KPop Demon Hunters’ HUNTR/X Battle Rumi Deluxe Fashion Doll

This deluxe doll features Rumi in her all-black tactical gear and her Four Tiger sword. The doll featurs 11 posable joints and retails for $53.99.

‘KPop Demon Hunters’ Mira, Rumi And Zoey Fashion Dolls

Unlike the three-pack of KPop Demon Hunters HUNTR/X fashion dolls that went up for pre-order in November 2025 through Mattel Creations, these fashion dolls of Mira, Rumi and Zoey in their “Golden” performance outfits will be available individually and have a retail price of $32.39 each.

‘KPop Demon Hunters’ Mira, Rumi, Zoey And Jinu Fashion Dolls

These KPop Demon Hunters fashion dolls feature Mira, Rumi and Zoey in their demon hunting attire along with their accessories, as Saja Boys’ Jinu in his “Soda Pop” perfomance outfit. The dolls are available individually with a retail price of $26.99 each.

‘KPop Demon Hunters’ Rumi And Juni Action Figure 2-Pack

In addition to dolls, Mattel is producing 6-inch tall action figures of many of the characters from the film. One of the releases is the Rumi and Juni action figure 2-pack, where fans can recreate their final battle outfits.

Each figure has 18 points of articulation, along with interchangeable hands and faces.

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Rumi’s accessories include her Four Tiger Sword and a HUNTR/X light stick, while Juni, appearing in his demon form, includes his guitar and a Saja Boys light stick. The Rumi and Juni action figure two-pack retails for $43.19.

In additon, Mattel is producing 6-inch tall action figures of Mira, Rumi and Zoey in their demon hunter outfits with battle accessories, as well as all five Saja Boys in their “Soda Pop” performance outfits. All figures will have 18 points of articulation. All figures will be available to purchase individually and will retail for $21.59 each.

‘KPop Demon Hunters’ HUNTR/X Aand Saja Boys Little People Figure Packs

Mattel is recreating the main characters from KPop Demon Hunters in the brand’s Little People figure form. The HUNTR/X set, which features Mira, Rumi and Zoey in their “Golden” performance outfits, retails for $19.99. The Saja Boys set, which features Romance, Baby, Jinu, Abby and Mystery in their “Soda Pop” performance outfits, retails for $29.99.

‘KPop Demon Hunters’ ‘For The Fans’ Pack Assortment

Mattel is also producing a For the Fans Pack Assortment of mini-figures from KPop Demon Hunters, including HUNTR/X’s Rumi, Zoey, and Mira dolls equipped with pop star attire anddemon hunting weapons.

In addition, the Saja Boys’ Jinu and Baby dolls are dressed in their “Soda Pop” performance outfits with sunglasses and flower bouquet accessories. Also, the Derpy Tiger with Sussie Bird figures each include potted plant accessories. Figures in the assortment, which includes a rare character, will retail for $12.95 each.

‘KPop Demon Hunters’ American Girl Dolls

Mattel’s American Girl brand is also creating dolls of Mira, Rumi and Zoey. The 18-inch tall dolls are dressed in the demon hunter outfits and include their battle weapons. The KPop Demon Hunters American Girl dolls retail for $165 each and are available for pre-order on the American Girl website.

KPop Demon Hunters is streaming on Netflix.

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