“KPop Demon Hunters” dolls.
Mattel
Mattel and Hasbro on Tuesday released photos of new products coming for Netflix’s KPop Demon Hunters.
The Netflix movie musical sensation has not only been a hit with fans, but it has also been embraced this awards season with honors from several prominent organizations, including nominations for Oscars for Best Animated Feature and Best Original Song (for “Golden”) from the Academy of Motion Picture Arts and Sciences.
“KPop Demon Hunters” American Girl Dolls.
Mattel
Mattel announced on Tuesday the upcoming release of American Girls dolls of the trio. The American Girl dolls retail at $165 each and are available for preorder on the American Girl website with an estimated ship date of Nov. 27.
Also on the way from Mattel are three new fashion dolls of HUNTR/X singers Rumi, Zoey and Mira that differ in style from the set of three KPop Demon Hunters dolls that went on pre-sale in November. Also new is a doll of the Saja Boys’ Jinu. All four dolls retail for $26.99 each. Mattel also announced it will be producing action figures, games and other collectibles as part of its KPop Demon Hunters toy line.
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In addition, Rumi, Mira and Zoey dolls featuring the outfits from when the trio is singing “Golden” in KPop Demon Hunters will be released, with a retail price of $32.39 each.
According to Mattel, all of the KPop Demon Hunters dolls announced in Tuesday’s press release will be available in the fall.
“KPop Demon Hunters” products from Hasbro.
Hasbro
Hasbro Also Reveals ‘KPop Demon Hunters’ Toys And Games
While Mattel is the licensee for the KPop Demon Hunters dolls, Hasbro is producing games and other toys.
On Tuesday, Hasbro released a first look at several new KPop Demon Hunters products, which the company says will be available through several major retailers in July.
The products are:
-NERF KPop Demon Hunters Zoey’s Spirit Blades
-NERF KPop Demon Hunters Rumi’s Four Tiger Sword
-NERF KPop Demon Hunters Mira’s Curved Moon Sword
-KPop Demon Hunters HUNTR/X Electronic Light Stick
-KPop Demon Hunters Saja Boys Electronic Light Stick
-FURBY Furblets KPop Demon Hunters Derpy Tiger
-FURBY Furblets KPop Demon Hunters Saja Boy Demon
-MONOPOLY KPop Demon Hunters
Produced by Sony Pictures Animation, Netflix’s KPop Demon Hunters stars the voices of Arden Cho as Rumi, May Hong as Mira and Ji-young Yoo as Zoe, while EJAE, Audrey Nuna and Rei Ami provide the singing voices for the trio.
The voice cast for KPop Demon Hunters also includes Ahn Hyo-seop as Jinu, Kim Yunjin as Celine, Daniel Dae Kim as Healer, Ken Jeong as Bobby and Lee Byung-hun as Gwi-Ma.
After its release on June 20, 2025, KPop Demon Hunters ascended to the top of Netflix’s Top 10 Most Popular Movies chart in the film’s first 91 days on Netflix, KPop Demon Hunters had 325.1 million views, which equates to 541.8 million hours viewed.