SRX Health Solutions buys Bitcoin to boost digital assets

In a new move to diversify reserves, SRx Health Solutions has expanded its exposure to digital assets through an additional allocation to Bitcoin and Ethereum.

SRx boosts Bitcoin and Ethereum holdings to $18 million

On January 27, 2026, SRx Health Solutions, Inc. (NYSE American: SRXH) disclosed that it had deployed more capital into its digital treasury management approach, purchasing additional Bitcoin. With this latest move, the Company now holds a total of $18 million in cryptocurrency, split across Bitcoin and Ethereum.

According to the announcement from North Palm Beach, Florida, this latest allocation is part of a broader effort to formalize a digital asset approach within the corporate balance sheet. Moreover, management framed the purchase as an extension of the Company’s existing financial policy rather than a shift in its primary business activities.

Internally developed models and risk management approach

The new investment in Bitcoin was executed based on internally developed models designed to preserve long-term optionality across volatile market regimes. That said, the Company emphasized that these models are intended to manage risk while still positioning the balance sheet to benefit from potential upside in digital assets.

Furthermore, the Bitcoin and Ethereum exposure forms a component of a structured capital policy rather than a speculative bet. By relying on quantitative frameworks, SRXH aims to adjust its holdings as market conditions evolve, while keeping a clear focus on shareholder value.

Broader capital allocation strategy and market positioning

The digital asset positions sit within SRXH’s wider capital allocation strategy, which targets excess liquidity deployment into a mix of opportunities. These include publicly traded securities such as Opendoor, digital currencies, and commodities like gold and silver that management believes are undervalued and offer attractive risk-adjusted return potential.

In this context, management noted that the use of a digital asset treasury management framework is meant to complement traditional investments instead of replacing them. Moreover, the Company views the combination of equities, commodities, and cryptocurrencies as a diversified hedge against shifting macroeconomic conditions.

Flexibility around holdings and focus on core operations

The Company stated that it may increase or decrease its ownership in Bitcoin, Ethereum, and other assets from time to time. Decisions will depend on factors such as market conditions, valuation levels, and strategic considerations. However, SRXH indicated that this financial strategy will remain dynamic rather than fixed.

Importantly, the Company clarified that its srx health solutions digital reserves initiative does not alter its core operational priorities. The announcement stressed that the investment activity is separate from day-to-day business, ensuring that primary resources continue to support healthcare-focused operations.

Overall, SRx Health Solutions’ latest allocation brings its digital asset holdings to $18 million and reinforces a treasury framework that blends traditional securities, commodities, and cryptocurrencies, while maintaining flexibility and preserving the Company’s central business focus.

Source: https://en.cryptonomist.ch/2026/01/27/srx-health-solutions-bitcoin-buy/