Key Insights:
- Melania coin rallies on film hype, up 17% in a week after a Jan 24 White House screening; global release set for Jan 30.
- The TRUMP coin is still collapsing, down 93% from launch, trading near $4.80, failing to rebound.
- Bigger theme, Celebrity/political meme coins driven by attention, drawing criticism as “gambling tokens” with reputational risk.
Trump Coin lost ground over the past week, even as Melania Coin outperformed. This split underlined how quickly attention can move between political-themed tokens.
CoinGecko data showed Official Trump (TRUMP) down 4.6% over seven days, despite a small 0.8% daily uptick. The Melania Meme (MELANIA) rose 11.4% over seven days and gained 5.9% in the last 24 hours.
The timing is hard to ignore. On Jan. 24, 2026, major outlets reported that First Lady Melania Trump hosted a private, black-tie screening of her Amazon-backed documentary at the White House ahead of a wider rollout.
Trump Coin: Why the Slide Looks Stubborn?
Trump Coin holders, the tape has stayed heavy even when the token catches a green day. CoinGecko’s weekly performance metric still showed a 4.6% decline over seven days for TRUMP.
When a token struggles to hold week-on-week gains, traders tend to treat rallies as exits rather than fresh entries. This is especially common in narrative-driven assets, where positioning can quickly become crowded.
CoinGecko listed TRUMP at about $4.79, with a 24-hour trading volume of $151.5 million and a market cap of around $960 million. It has roughly 200 million tokens in circulating supply.
CoinGecko put MELANIA at about $0.167, with roughly $25 million traded over the past 24 hours and a market value near $159 million. The token’s circulating supply sat around 950 million.
Compared with TRUMP, that’s a smaller, thinner market. So, when buyers rush in, the price can jump quickly. And when interest fades, it can drop just as fast.
Melania Coin’s relative strength lined up with a very specific news cycle. On Jan. 24, 2026, Entertainment Weekly reported the White House hosted a private screening of Amazon MGM Studios’ documentary Melania. The guest list included director Brett Ratner and several high-profile attendees.
What This Divergence Says About Attention Markets
The easiest mistake is to treat these moves like fundamentals, but they are not. Political meme coins typically trade as attention instruments first. They price in social momentum faster than they price in long-term utility.
That helps explain why Trump Coin and Melania Coin can decouple, even when they live in the same narrative neighborhood. A token can slide simply because traders rotate to the fresher headline.
It also explains why Trump Coin can dominate conversations one week and then lose the spotlight the next, even if there is no single “bad” catalyst. In a market driven by positioning, a quieter news cycle can be enough.
Trump Coin Liquidity and Scale: The Quiet Driver Behind The Moves
The raw numbers highlight another point. TRUMP’s daily trading volume on CoinGecko sat around $156 million, compared with about $25 million for MELANIA.
Higher volume often means easier entry and exit. However, it can also mean more two-way flow from larger traders who fade moves quickly. So when MELAINA Coin runs during a headline burst, the move can look dramatic. Meanwhile, the Trump Coin price action can remain sluggish because its liquidity base invites faster profit-taking.
For the Trump Coin and the Melania Coin, the dominant variables are attention, liquidity, and crowd positioning. That is why weekly performance matters more than white papers. CoinGecko’s seven-day read shows TRUMP still in the red and MELANIA still in the green.