Saylor’s Strategy Inc. Adds 2,932 Bitcoin in $264 Million Purchase

• The company paid for Bitcoin with funds it raised by selling its own stock.
• Strategy’s total Bitcoin holdings now stand at approximately 712,647 BTC.
• Earlier, the firm also reported buying over 22,000 Bitcoin for about $2.13 billion.

Michael Saylor’s firm, Strategy (formerly called MicroStrategy), has bought 2,932 more Bitcoins. The company spent about $264 million on the purchase, paying an average of just over $90,061 for each coin.

The purchase was funded by net proceeds from the sale of Strategy’s own securities under its at-the-market offering program. This means that the company is essentially using new shareholder investment to keep buying Bitcoin.

After this latest buy, Strategy now holds around 712,647 Bitcoin. This makes it the biggest corporate holder of Bitcoin in the world, representing roughly 3.4% of all Bitcoin’s fixed supply with a total value worth tens of billions of dollars.

Continuation of the Long-Term Accumulation Plan

Strategy continues its pattern of buying Bitcoin in 2026, showing it remains firmly committed to treating the cryptocurrency as a core company asset.

Just in January alone, Strategy made several Bitcoin purchases. It reported buying over 22,000 Bitcoin for about $2.13 billion, then 1,286 BTC (roughly $116 million) and 13,627 BTC (approximately $1.25 billion) on separate occasions.

Related: Why Strategy Was Not Removed From MSCI

Saylor’s view is that Bitcoin is a rare digital asset that holds its value against inflation better than cash or traditional company savings. This belief has been the main driver of Strategy’s buying plan since 2020 and remains the focus, even when prices swing.

Although some critics point to Bitcoin’s big price fluctuation as a risk, the company’s ongoing purchases are seen by many as a very positive sign for future demand. It’s rare to see a single company buy Bitcoin on this scale, which is something usually done by countries or massive investment funds.

As such, Michael Saylor and his company represent one of the biggest corporate stories supporting Bitcoin. With such large BTC holdings, Strategy’s moves carry extra weight in shaping how people think and feel about the crypto market.

As for Bitcoin itself, it was mostly trading between $85,000 and $95,000 this month while these purchases were made. During press time, BTC experienced a slight increase of 0.66% over the past 24 hours and was exchanging hands at $88,379.35. 

Related: Strategy Challenges MSCI Crypto Treasury Plan and Warns of Forced Outflows