PXG Golf CEO Bob Parsons, on a live feed, answers questions from PGA Show attendees remotely, in real time, while being projected life-size on a dimensional, holographic-like screen at the Parsons Xtreme Golf PGA Show exhibit at the Orange County Convention Center on Thursday, Jan. 22, 2026, in Florida. (Rich Pope/Orlando Sentinel/Tribune News Service via Getty Images)
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The PGA Show welcomed more than 33,000 golf professionals to Orange County National and the Orange County Convention Center in Orlando, Florida, over the weekend.
The annual industry show is now in its 73rd year. The partnership between the PGA of America and Reed Exhibitions moved indoors from Wednesday through Friday at the Orange County Convention Center, featuring thousands of golf vendors.
The closed show—open to vendors, golf professionals, teaching professionals, and journalists—featured more than 1,000 vendors and hosted over 33,000 attendees across 1.1 million square feet of exhibition space.
“Every year the PGA Show leaves us energized and inspired, setting a positive tone for the new golf season,” said PGA of America President Don Rea Jr., a PGA Master Professional and owner/operator of Augusta Ranch Golf Club in Arizona. “With more than 33,000 in attendance, including over 6,000 PGA of America Golf Professionals, this is our ‘Members’ Major.’ The Show offered a wealth of business opportunities, but equally important were the mentoring, networking, and career development moments. I love seeing our younger professionals at their first PGA Show walking side-by-side with their seasoned mentors. The true essence of this week is the relationships and collaboration within our industry to advance the game of golf and leave it better than we found it.”
Source: PGA Show Press Release
The show humbly began in 1954 with a smattering of vendors showcasing innovative golf products out of the trunks of their cars. Today, the event represents an estimated $1.2 billion in potential golf industry spending.
Along with Demo Day, the event hosted a fashion show on Wednesday and a concert on Thursday evening featuring Justin Lynch. Much of each day was filled with walking and conversation as owners, professionals, and journalists engaged with club manufacturers, technology companies, fitness brands, clothiers, and tourism bureaus. Featured brands for 2026 included 7 Diamonds, Johnnie-O, Holderness & Bourne, PuttView, Mizuno Golf, Ahead, aboutGolf, Cobra Golf, and others.
The golf industry is expected to continue its growth into 2026, following record gains spurred by the COVID-19-era golf boom. The PGA Show once again brought key decision-makers into direct contact with manufacturers.
The show floor was organized by category, with vendors grouped by vertical. Golf attire and accessories were clustered together, highlighted by massive exhibits from Nike Golf and Greg Norman that occupied floor space comparable to a small home. Nearby, up-and-coming accessory companies like Tremont Sporting Co. displayed hundreds of elegantly designed leather goods within a cozy, Cape Cod–style booth.
Technology and simulator companies occupied the center of the convention space, with major players offering hands-on playing time. New golf carts and push carts were showcased nearby. Club manufacturers were positioned toward the far wall, with Titleist claiming the largest exhibit. Titleist staff were adorned in white lab coats; however, clubs were not available for demo during the outdoor range day.
Hundreds of attendees pushed through the crowds, weaving and ducking to find entrances to vendor exhibits. Each booth offered a brief refuge from the hordes moving steadily through the aisles.
Bagpipes echoed from the Scotland and Ireland travel area, a living statue welcomed attendees to Your LeaderBoard, and a hologram of Bob Parsons took live questions at the PXG exhibit.
Visiting every exhibit during the three-day show proved nearly impossible, though vendors offered the ability to schedule meetings through the PGA Show website. The 2027 PGA Show will be held January 26–29 at the Orange County Convention Center.