CASETiFY Launches G-DRAGON Collab: ‘The Chromatic Collection’ Today

G-DRAGON x CASETiFY

CASETiFY

CASETiFY, the leading global lifestyle brand specializing in customizable, protective tech accessories, announced last week its major collaboration with the global superstar G-DRAGON as its inaugural Global iCON.

Today, his designs, which his company PEACEMINUSONE has collaborated with CASETiFY on, have been released: “CHROMATIC; FORMS & HUES.”

The 15th Anniversary iCON campaign concept represents a “powerful artistic duality.” The “CHROMATIC: FORMS,” anchored by the Alloy Riiple Case, is a premium, aluminum-made extension of the Ripple line, defined by a bold, avant-garde style. Accompanying the case are curated metallic accessories, including new Metal Charms, a 2-in-1 Metal Cross-body Chain, and Custom Metal Charm Cubes for bespoke personalization.

THE CHROMATIC COLLECTION ranges from $10 to $85, and is available online and at select CASETiFY Studoo retail locations.

As their global brand ambassador for CASETiFY’s 15th anniversary celebrations, G-DRAGON will appear in campaigns showcasing his own designs with the company through his acclaimed line, PEACEMINUSONE.

CASETiFY is no stranger with working with South Korean acts, collaborating with SEVENTEEN, BLACKPINK, LE SSERAFIM, BTS, aespa, and more. But, this also marks CASETiFY’s first collaboration with a South Korean solo artist.

“Welcoming G‑DRAGON as CASETiFY’s inaugural Global iCON is a powerful statement as we mark our 15th Anniversary,” Wesley Ng, CEO and Co-founder of CASETiFY, said in a press release. “He will not only amplify our reach but strategically influence our creative direction, reaffirming our belief that technology is the most important canvas for personal expression today.”

Also launching the today, “CHROMATIC: HUES,” will debut five vibrant variants for the brand’s Ripple Collection simultaneously. The vivid tones – blue, pink, orange, green, and pink – are bold and show a new range of individual aesthetics.

As one of the most recognized figures in the music, art, and fashion world, G-DRAGON x CASETiFY collection is set to turn some heads, as many of his collaborative items have done in the past. The talented artist has collaborated with multiple companies, including his PEACEMINUSONE Highball, LINE FRIENDS ‘ZO&FRIENDS’ Collection, Nike (Para-Noise), Chanel, Jacob & Co, Gentle Monster, and CDG (Comme des Garçons).

G-DRAGON x CASETiFY Collection “CHROMATIC; FORMS & HUES.” is now available online and at select CASETiFY locations.