Strategy has expanded its Bitcoin treasury once again, reinforcing its long-standing commitment to the digital asset.
According to a statement shared by Michael Saylor, the company acquired 2,932 Bitcoin for approximately $264.1 million, paying an average price of around $90,061 per Bitcoin.
Key takeaways:
- Strategy purchased 2,932 Bitcoin for about $264.1 million.
- Total holdings now stand at 712,647 Bitcoin.
- The firm’s average acquisition price across all holdings is roughly $76,037 per Bitcoin.
As of January 25, 2026, Strategy holds 712,647 Bitcoin, acquired for a total cost of approximately $54.19 billion. Despite buying the latest tranche at prices near recent highs, the company’s overall average purchase price remains well below current market levels, underscoring the benefits of its multi-year accumulation strategy.
Strategy has acquired 2,932 BTC for ~$264.1 million at ~$90,061 per bitcoin. As of 1/25/2026, we hodl 712,647 $BTC acquired for ~$54.19 billion at ~$76,037 per bitcoin. $MSTR $STRC https://t.co/RooLfEvniX
— Michael Saylor (@saylor) January 26, 2026
A Relentless Accumulation Strategy
Strategy’s latest purchase follows a familiar pattern. Rather than attempting to time short-term market moves, the company has consistently added Bitcoin across bull and bear cycles alike. This approach has transformed Strategy into the largest publicly known corporate holder of Bitcoin, with a position that now rivals that of some sovereign entities.
Saylor has repeatedly framed Bitcoin as a long-duration treasury asset rather than a speculative trade. From that perspective, volatility is treated as an opportunity rather than a risk, allowing the firm to continue accumulating even during periods of market uncertainty.
Buying at Higher Prices — By Design
The fact that Strategy bought Bitcoin at around $90,000 has drawn attention, particularly from critics who argue that late-cycle purchases increase risk. Supporters counter that the firm’s strategy is explicitly designed to scale exposure over time, even as prices rise.
By steadily raising its cost basis while expanding its holdings, Strategy is effectively expressing confidence in Bitcoin’s long-term role as a scarce, non-sovereign store of value. The company has made clear that it is not optimizing for short-term gains, but for long-term preservation of purchasing power.
What This Signals to the Market
Each additional purchase reinforces Strategy’s position as a bellwether for institutional Bitcoin adoption. While most corporations remain cautious, Strategy continues to act decisively, using its balance sheet to accumulate Bitcoin at scale.
The latest acquisition sends a clear message: Strategy’s Bitcoin strategy remains unchanged. Regardless of price levels, market volatility, or macro conditions, the company is continuing to execute on a thesis it first laid out years ago — that Bitcoin represents a superior long-term treasury asset in an era of monetary expansion.
For now, Strategy’s approach remains unique in both scale and conviction. And with more than 712,000 Bitcoin on its balance sheet, its influence on how institutions view Bitcoin is only growing.
The information provided in this article is for educational purposes only and does not constitute financial, investment, or trading advice. Coindoo.com does not endorse or recommend any specific investment strategy or cryptocurrency. Always conduct your own research and consult with a licensed financial advisor before making any investment decisions.
Source: https://coindoo.com/strategy-adds-264m-in-bitcoin-pushing-holdings-past-712000-btc/