Published: Jan 25, 2026 at 16:47
GameStop (GME) has officially transferred its entire Bitcoin treasury—valued at several hundred million dollars—to Coinbase Prime.
Market impact and speculation
The transfer comes at a volatile moment, with Bitcoin trading near the $90,000 mark.
Analysts from Binance Square note that moving such a significant volume to a prime brokerage usually precedes one of two actions: a massive over-the-counter (OTC) sale to bolster the company’s cash reserves amidst a cooling retail market, or the deployment of these assets into new “yield-bearing” institutional products now legal under the GENIUS Act of 2025.
The institutional context
GameStop’s move contrasts with firms like MicroStrategy, which recently surpassed 700,000 BTC in holdings. Under the newly proposed Clarity Act, companies are facing stricter reporting requirements for “unproductive” digital assets, potentially prompting GameStop to seek more efficient treasury management.
Now if GameStop sells, it could signal a broader trend of retail-adjacent firms de-risking their balance sheets before the Q1 2026 earnings season.
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