TLDR
- Spotify launches AI-powered “prompted playlist” for U.S. and Canadian Premium users.
- Users can create playlists based on moods, memories, or activities, with AI-curated suggestions.
- The feature includes customizable options for genres, artists, and time periods.
- Spotify continues its AI integration with new tools like AI DJ and AI playlist.
- Premium subscription price increases to $12.99/month in February, alongside leadership changes.
Spotify has launched a new feature called “prompted playlist,” powered by artificial intelligence. This tool allows users to create personalized playlists by selecting their moods, feelings, or memories. The feature is currently in beta, available to U.S. and Canadian Premium subscribers.
Personalized Spotify Playlist Creation
Spotify’s new “prompted playlist” aims to simplify the playlist creation process. Users can input their emotions, activities, or memories to guide the AI in curating a playlist. For instance, the AI can suggest high-energy pop and hip-hop for a workout session or relaxing tunes for a cooldown.
The feature also allows users to set specific artists or time periods, further personalizing the mix. This update follows the company’s effort to make playlist creation easier for users who find the task overwhelming.
“We hear from listeners all the time that they love playlists, but making their own can feel daunting,” said Sulinna Ong, Spotify’s global head of editorial. The new tool removes that barrier by automatically generating playlists based on user input.
Enhanced AI Features for Premium Users
The “prompted playlist” feature is an extension of Spotify’s growing use of artificial intelligence. Previously, the company introduced other AI-driven features, such as the AI DJ, AI playlist, and Daylist. These features are part of Spotify’s broader strategy to integrate AI into its offerings, enhancing the user experience.
Spotify has also added an “ideas” tab within the app, which provides users with pre-set prompts to inspire playlist creation. These prompts can help users get started quickly, with ideas ranging from specific genres to activity-focused mixes. The new feature also allows for scheduled updates, with playlists refreshing daily or weekly.
This move comes after Spotify’s investment in AI research and product development. The company has partnered with major music labels like Sony Music, Universal Music, and Warner Music to expand its AI capabilities. The feature’s AI technology builds on Spotify’s existing AI tools to offer users a more customized experience.
Price Increase and Leadership Change
In addition to launching the AI playlist feature, Spotify announced a price increase for U.S. Premium subscribers. Starting in February, the subscription price will rise to $12.99 per month from $11.99.
This change follows a series of updates and product enhancements by the streaming platform. The company also made headlines in January when its founder, Daniel Ek, stepped down as CEO.
Ek transitioned to the role of executive chairman, following criticism related to his investments in defense technology. These leadership changes occur amid a broader industry shift and Spotify’s ongoing efforts to expand its platform.
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