Such targets real-world Dogecoin payments, with wallet tools designed for users, creators, and small businesses.
House of Doge Inc. and Brag House Holdings Inc. have announced plans to release a Dogecoin-focused payments app called Such. The project aims to give DOGE users a direct way to spend the token while helping merchants accept it with fewer barriers. Development is already underway, with both companies presenting the app as a move toward everyday Dogecoin use.
Such App Targets Everyday Income Use Cases
Such is being developed as a consumer-facing mobile app that combines self-custody with built-in commerce tools. According to the companies, the design focuses on reducing friction for both sides of a transaction. They aim to achieve this by allowing users to hold and spend DOGE directly, without relying on custodial intermediaries.
At launch, Such is expected to offer a self-custodial wallet, a live transaction feed, and merchant tools called “Hustles.” These tools will allow individuals and small businesses to list goods or services and manage Dogecoin payments within the app.
Timothy Stebbing, chief technology officer of House of Doge, said the app will support people trying to earn income within the Dogecoin community. He pointed to artists selling prints or individuals offering services such as lawn care as common examples. Stebbing added that the company wants users to start selling their services with Dogecoin in just a few steps through Such.
A first-half 2026 release window has been set, with a closed beta planned ahead of the public launch. House of Doge has invited interested users to sign up to test the app and share feedback before release.
Developers Aim to Expand Dogecoin’s Practical Use
The Dogecoin payment app started development in the first quarter of last year by a 20-person team based in Melbourne, Australia. Such runs on the Dogecoin Foundation’s open-source technology. With it, users can pay for everyday purchases with DOGE while retaining full control of their funds.
Chief executive officer of House of Doge, Marco Margiotta, described the project as part of a broader push toward wider adoption of Dogecoin. He said the company’s goal is for the memecoin to function as a widely used decentralized currency.
“The transition from Culture to Capital happens when you give everyday users the tools to turn their social energy into economic value. The Such app represents the next frontier for how communities connect, create, and transact in a digital-first economy.”
Lavell Juan Malloy II, CEO of Brag House commented.
Malloy said the app is meant to help people use Dogecoin for everyday payments and income. This moves Dogecoin beyond online tipping and short-term trading.
Such Maintains Early Online Presence Ahead of Launch
Such is expected to launch as a payments-first app for Dogecoin users. The first version will offer basic tools that support storage, transaction tracking, and payments.
Here are the key features expected at launch:
- Personal wallet: Users can store and manage DOGE directly, retaining full control over their funds.
- Live transaction feed: A live activity view will show payments and transfers as they happen.
- Hustles merchant tools: Sellers and small businesses can list services or products and accept Dogecoin payments inside the app.
Moreover, House of Doge noted that additional functions are being developed to expand how Dogecoin can be used within the app. Further updates will be shared as development progresses.
The app has maintained an X presence since 2023, ahead of its launch. Early posts referenced dates without clear context. In January 2025, the account confirmed that the suchpay.com domain had been secured. The domain currently promotes “instant” Dogecoin payments with a 1% fee and is labeled as coming soon.
Image Source: TradingView
Meanwhile, market reaction to the announcement remained muted, with Dogecoin showing little immediate price movement. At the time of writing, DOGE is trading down more than 9% over the past day at around $0.12.
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