‘Bigger Orange’ – Michael Saylor signals Strategy’s next mega Bitcoin buy

Michael Saylor never misses a chance to stir the crypto community with his remarks, and once again, he is back at it. 

Just days after his firm, Strategy (formerly MicroStrategy), completed a massive $1.25 billion Bitcoin [BTC] acquisition, the Executive Chairman has already begun teasing the next move.

Strategy’s new Bitcoin move

On the 18th of January, Saylor shared a chart from StrategyTracker along with purchase markers, with a caption, 

₿igger Orange tease₿igger Orange tease

Source: Michael Saylor/X

As the orange dots on Saylor’s chart grow larger and more frequent, the firm signals to the market that its appetite for Bitcoin remains undiminished.

Strategy kicked off 2026 with a tactical $115.97 million purchase of 1,283 BTC on the 4th of January.

Just seven days later, the firm accelerated its accumulation, adding another 13,627 BTC to its reserves on the 12th of January.

This rapid-fire buying spree has pushed Strategy’s total Bitcoin treasury to approximately 687,410 BTC. At that level, the firm now controls roughly 3% of the total 21 million BTC that will ever exist.

Needless to say, Strategy did not reach this milestone overnight.

Instead, it reflects more than 94 separate Bitcoin acquisitions made since 2020, resulting in an average cost basis of roughly $75,000 per BTC.

How is 2026 different for Strategy?

The aggressive start to 2026 feels like a strategic reset for the firm.

The final quarter of 2025 was a rare period of turbulence for Strategy, characterized by a lack of Bitcoin purchases and the looming shadow of the “MSCI exclusion loop.”

During that time, a proposal to reclassify digital asset treasuries threatened to force billions in institutional outflows.

However, the tide has turned. The recent purchases coincide with a stabilizing market. 

At press time, MSTR stock climbed 2.80% to trade at $173.71, showing renewed investor confidence as the MSCI exclusion threat was delayed.

Meanwhile, BTC saw a minor 2.26% dip in the last 24 hours to trade at $92,933.37 as per CoinMarketCap, thanks to President Trump’s tariff shock.

Yet, despite all this, Vanguard Group also recently disclosed a massive $505 million acquisition of Strategy (MSTR) shares.

Therefore, if Saylor’s recent social media teasers are any indication, the size of that bet is only going to grow.


Final Thoughts

  • Michael Saylor’s tease isn’t hype; it’s a signal that Strategy’s Bitcoin accumulation phase is entering a more aggressive chapter.
  • The delayed MSCI reclassification threat has reopened the institutional floodgates, removing a key overhang.
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Source: https://ambcrypto.com/bigger-orange-michael-saylor-signals-strategys-next-mega-bitcoin-buy/