Business leaders and investors will gather in Bristol in 2026 for the first UK event dedicated to bitcoin treasuries and their growing role in corporate finance.
Smarter Web Company launches UK unconference
The Smarter Web Company has confirmed it will host the inaugural Bitcoin Treasuries Unconference UK on May 29, 2026, in Bristol. The one-day gathering will explore how companies are using Bitcoin within corporate treasury structures and as a new form of long term digital capital.
The firm describes the event as a practical forum rather than a traditional conference. Moreover, the program is built around how Bitcoin is changing day-to-day treasury operations, from balance sheet management to capital allocation decisions.
The unconference is aimed at business leaders who already hold BTC on their balance sheets or who are considering doing so. It also targets investors who want to understand Bitcoin’s role as a long duration asset in corporate and institutional portfolios.
The choice of Bristol carries symbolic weight for the organiser. The event takes place in the city where The SWC was founded, making it something of a full circle milestone for the company.
What makes the unconference different
The Bitcoin Treasuries Unconference UK is structured as a one-day, experience-driven format. However, it moves away from scripted presentations toward open talks, direct peer learning and candid discussion among participants already managing Bitcoin on corporate balance sheets.
The organisers want to bring together the people who are actually implementing treasury strategies. That said, the focus is on what works in practice, what has failed, and which lessons can be applied by new entrants. The day will combine keynote sessions, panel debates and curated networking.
Core topics include how boards review and approve Bitcoin strategies, how companies account for Bitcoin on their books and how custody arrangements work in real operations. Additionally, the agenda will examine how investors react to listed companies that hold Bitcoin and how treasurers handle risk and volatility.
Throughout the day, speakers will emphasise practical frameworks, controls and governance rather than purely theoretical discussions. Moreover, attendees are expected to share real case studies from public and private companies.
Host, partners and strategic context
SWC is hosting the UK edition in partnership with the global Bitcoin Treasuries Unconference team, which has already run major events in the United States. Notably, that group organised a New York unconference in 2025, drawing corporate adopters and capital markets specialists.
The Smarter Web Company originally launched as a web design and digital services firm. However, in recent years it has pivoted towards building a dedicated Bitcoin treasury business under its long term “10 Year Plan,” positioning itself at the intersection of technology and corporate finance.
According to the company, it now holds more than 2,600 BTC, making it the largest public Bitcoin treasury holder in the United Kingdom. Moreover, by bringing this unconference to Bristol, SWC signals its intent for the UK to become a serious hub in the global movement of companies adopting Bitcoin on their balance sheets.
Target audience and learning outcomes
The event is designed for company founders, CEOs, finance directors, board members and institutional investors. It also aims to attract long term Bitcoin holders and professionals from capital markets who increasingly interact with firms holding digital assets.
Speakers will include recognised figures from the global treasury ecosystem, such as Tyler Evans from Metaplanet and Matt Cole from Strive, alongside other leaders from public markets and digital capital firms. Furthermore, attendees will hear how listed companies like Strategy, Metaplanet and SWC operationalise Bitcoin as a strategic reserve on their balance sheets.
During the unconference, participants can expect detailed discussion on governance, board oversight and reporting standards around holding Bitcoin in treasury. In addition, sessions will look at custody models, security practices and how investor relations teams communicate these strategies to shareholders and the wider market.
Why 2026 is a pivotal moment
More than 100 public companies worldwide now hold Bitcoin according to trackers such as BitcoinTreasuries.net. Moreover, that number is expanding every month as listed firms experiment with digital assets alongside traditional cash and bonds.
In this context, bitcoin treasuries are shifting from a perceived high-risk experiment toward a more structured corporate strategy. Consequently, the Bristol unconference positions the UK at the centre of that transition, giving domestic executives direct access to global case studies and peer networks.
SWC has already opened ticket sales and plans to live stream the event so that international audiences can follow the discussions. However, in-person attendance will be capped to preserve open dialogue and maintain the unconference’s interactive format for those present in the room.
Therefore, for executives, investors and advisors who take Bitcoin in business seriously, the May 29, 2026 gathering in Bristol offers a rare chance to learn from front-line practitioners and benchmark emerging best practices.
In summary, the Smarter Web Company is using its position as the UK’s largest public Bitcoin treasury holder to convene a focused, practical forum on corporate adoption, putting Bristol and the wider UK firmly on the global Bitcoin treasury map.
Source: https://en.cryptonomist.ch/2026/01/19/bitcoin-treasuries-uk-unconference-bristol/