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On Friday, January 16, renowned Web3 entertainment platform, NEXT INNOVATIONS TECHNOLOGY L.L.C. (NEXST), announced a strategic partnership with KISS OF LIFE, the winner of the 2025 Asia Artist Awards “Best Musician Group.”
Following its design, NEXST is an AI-, VR-, and blockchain-powered entertainment platform that seeks to bridge mainstream Web2 audiences into Web3 in a natural and accessible way.
As seen in its latest partnership, NEXST leverages globally recognized artists and immersive VR content as an intuitive entry point into the decentralized ecosystem, rather than requiring prior crypto knowledge.
Notably, NEXST introduces Web3-native value propositions such as digital asset ownership and cryptocurrency-based purchases of VR content—while maintaining a seamless user experience for fans new to Web3.
 
KISS OF LIFE set to join NEXST VR LIVE
According to the announcement, the group will work with the platform as its second official collaboration artist by joining NEXST VR LIVE, an immersive VR concert service within the NEXST ecosystem, supported by the $NXT token.
Notably, NEXST has partnered with KISS OF LIFE in a bid to continue its mission to bring large-scale global fandoms on-chain by embedding digital ownership, decentralized access, and immersive technology into entertainment experiences.
Following its concern to provide its users with premium entertainment, NEXST considers KISS OF LIFE as its perfect choice. This is because KISS OF LIFE is an award-winning K-POP group with approximately 9 million followers across global social platforms, known for its distinctive artistry, high-energy performances, and strong influence on global youth culture.
Following their successful Japanese debut in November with a new album, they wrapped up a sold-out Japan tour in December. With each milestone, KISS OF LIFE continues to expand its international influence and solidify its place on the global stage.
Since they have now joined hands with NEXST, KISS OF LIFE’s expressive performance style and dynamic stage presence will be fully integrated into the immersive environments of NEXST VR LIVE.
The concert will allow fans to step into the music world itself rather than just watching. This way, fans will be able to share virtual space with the artists and engage in a next-generation VR live experience that redefines how live music is consumed in digital environments.