- Formula 1 has a massive worldwide reach, with over 800 million viewers a year.
- Nexo’s logo and branding will be featured as a key part of the F1 team’s global marketing.
- Audi Revolut F1 Team gains specialized digital marketing strategies focused on crypto.
Audi Revolut Formula 1 Team has signed a four-year sponsorship deal with crypto platform Nexo. The company will be the team’s official crypto partner as Audi prepares to join F1 this year. Nexo’s logo and branding will be featured as a key part of the F1 team’s global marketing through 2029.
With this deal, Nexo gets huge visibility on one of the world’s biggest sports stages. Formula 1 has a global audience in the hundreds of millions and is growing fast in important markets like the Americas and Asia.
On the other hand, Audi Revolut F1 Team gains not only financial backing but also specialized digital marketing strategies focused on crypto, which include unique fan experiences, educational content, and joint digital campaigns.
Nexo’s co-founder Antoni Trenchev said that the partnership extends beyond branding and is about bringing ”meaningful utility and premium experiences to a global audience.” He noted this matches the same “discipline and precision” found in both elite motorsport and crypto technology.
Chief Commercial Officer of Audi Revolut F1 Team, Stefano Battiston, said, “As we prepare to enter Formula 1, we are highly selective about the partners we bring on this journey. We are proud to welcome Nexo as our official digital asset partner at a moment of strong growth for both organisations.”
Related: Revolut Exits Hungary: December 18 Deadline Set for Mandatory Crypto Liquidation
Bridging F1 and Fintech
Nexo is a global crypto platform that offers a full suite of services, including crypto savings, loans, and trading. It has been operating since 2018, having several years of experience in a market where many newer companies have failed or are less established.
The platform’s own token, NEXO, gives users perks like cheaper fees and loyalty rewards.
Today, Nexo brands itself as a “digital assets wealth platform,” has grown from offering just crypto loans to providing a full set of tools to save, invest, and build wealth with cryptocurrency. Nexo operates in over 150 jurisdictions worldwide, making it one of the largest crypto financial services firms by geographic footprint.
Formula 1’s huge global reach (over 800 million viewers a year) gives crypto platforms like Nexo a massive mainstream advertising platform that goes far beyond the typical crypto audience.
Audi’s main sponsor, the popular digital bank Revolut, already blends fintech with motorsport, and Nexo’s involvement takes the connection between digital finance and sports culture even further.
Related: Bitget Launches Video Campaign With World Cup Champion Julián Álvarez
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Source: https://coinedition.com/crypto-giant-nexo-signs-4-year-deal-with-audi-revolut-f1-team/