Bitmine Immersion Technologies, the Ethereum-focused treasury company backed by a slate of major institutional investors, announced today that it will invest $200 million into Beast Industries, the entertainment and consumer products company founded by YouTube creator Jimmy “MrBeast” Donaldson.
The deal is expected to close on or about Jan. 19, according to the announcement.
Backed by Major Institutional Investors
Trading on the New York Stock Exchange (NYSE) under the ticker BMNR, Bitmine is supported by prominent financial and crypto-sector names including ARK’s Cathie Wood, Founders Fund, Pantera Capital, Galaxy Digital, Kraken, DCG, Bill Miller III, MOZAYYX, and personal investor Thomas “Tom” Lee.
Those investors back Bitmine’s headline ambition: to accumulate 5% of all Ether in circulation over time as part of its long-term treasury strategy.
Tom Lee, Bitmine’s chairman and a well-known market strategist, characterized Beast Industries as a defining force in the modern media landscape.
“MrBeast and Beast Industries, in our view, is the leading content creator of our generation, with a reach and engagement unmatched with GenZ, GenAlpha and Millennials,” Lee said in a statement.
“Beast Industries is the largest and most innovative creator-based platform in the world, and our corporate and personal values are strongly aligned,” he added.
Meanwhile, Beast Industries CEO Jeff Housenbold said Bitmine’s investment reflects strong conviction in the company’s broader trajectory.
“Their support is a strong validation of our vision, strategy, and growth trajectory,” Housenbold said.
“It provides additional capital to achieve our goal to become the most impactful entertainment brand in the world. We look forward to exploring ways to further collaborate and incorporate DeFi into our upcoming financial services platform.”
Beast Industries Expands Beyond Content
Founded and led by Donaldson, Beast Industries has evolved into a multifaceted entertainment and consumer products company.
With over 450 million subscribers across channels and more than 5 billion monthly views, MrBeast maintains the most-subscribed YouTube channel in the world.
The company is also behind fast-growing consumer brands such as Feastables and operates major philanthropic initiatives including #TeamTrees, #TeamSeas, #TeamWater, and Beast Philanthropy.
Its ability to blend entertainment, commerce, and large-scale charitable projects has made it one of the most influential creator-led organizations globally.
Bitmine’s Ethereum Treasury Strategy
Bitmine is the leading Ethereum treasury company worldwide, and focuses on what it calls “the alchemy of 5%.” This is the company’s philosophy for long-term enterprise-scale accumulation of ETH as a reserve asset.
According to data from StrategicETHReserve, Bitmine holds about $4.07 million ETH on its balance sheet. At current prices, this equates to over $13.63 billion. The holdings are also around 3.36% of the altcoin’s total supply.
The company also participates at the protocol level, using staking and other decentralized finance tools to generate yield and reinforce its Ethereum-first strategy.
In addition to its investment in Beast Industries, Bitmine plans to launch MAVAN (Made-in-America Validator Network) in early 2026 as well. This is a dedicated staking infrastructure tailored for its assets and potentially available to institutional partners.
MrBeast’s Growing Involvement in Crypto and Digital Assets
Beyond Beast Industries’ entertainment and consumer products footprint, Donaldson has steadily expanded his activity in digital assets.
Public disclosures in previous years indicated that Donaldson held a significant amount of Bitcoin, and his business operations have explored fintech and crypto-adjacent services through trademark filings for “MrBeast Financial,” which include provisions for crypto exchange functions and other digital asset services.
The filings, submitted in late 2025, sparked industry speculation that Donaldson may eventually incorporate decentralized finance elements into a consumer-facing platform.
More recently, on-chain data suggests Donaldson has been making substantial direct investments in specific crypto assets.
Between Sept. 21 and Oct. 1, 2025, a wallet attributed to him accumulated 949,999 ASTER tokens, valued at roughly $1.53 million at the time of reporting. The activity began with a $114,483 initial deposit into ASTER on Sept. 21, followed by an additional $1 million in USDT over the following three days.
Those funds were used to acquire 538,384 ASTER at an average price near $1.87. The wallet continued accumulating: 167,436 tokens for $320,587 on Sept. 29, and another 244,179 ASTER for about $386,000 on Oct. 1, marking the third sizable purchase within ten days.
Context and Prior Allegations Around Crypto Activity
Donaldson’s increasing presence in crypto has not come without scrutiny.
In October 2024, Kasper Vandeloock, CEO of Musca Capital Trader, publicly accused him of participating in a $23 million cryptocurrency scheme, alleging insider trading, misleading investors, and using his influence to promote tokens.
Those claims remain unverified allegations attributed solely to Vandeloock and associated researchers, with no formal enforcement actions or legal proceedings resulting from them.
Source: https://coinpaper.com/13782/eth-treasury-bitmine-drops-200-m-on-mr-beast-s-beast-industries