Key Takeaways:
- Strategy bought 13,627 BTC for $1.25 billion at an average price of $91,519 per coin
- The company’s total Bitcoin holdings now stand at 687,410 BTC, acquired for $51.8 billion
- The purchase reinforces Strategy’s position as the largest corporate holder of Bitcoin in the world
Strategy has once again made a massive Bitcoin move, adding 13,627 BTC to its balance sheet in a single week. The aggressive accumulation highlights Michael Saylor’s continued conviction in Bitcoin as a long-term treasury asset and signals growing confidence among institutional players despite elevated price levels.
Read More: Strategy Eyes $4.2B War Chest After $10B Profit, Could It Double Down on Bitcoin Again?
Strategy’s Latest Bitcoin Buy: $1.25B in a Single Week
Strategy chairman Michael Saylor confirmed the purchase in a public post, stating the company acquired 13,627 Bitcoin for approximately $1.25 billion at an average price of $91,519 per BTC. The transaction was completed between January 5 and January 11, 2026.
With this addition, Strategy’s total Bitcoin holdings have climbed to 687,410 BTC, making it by far the largest publicly traded corporate holder of Bitcoin globally. The company has now deployed $51.8 billion into Bitcoin at an average acquisition cost of $75,353 per coin.
This marks Strategy’s largest Bitcoin purchase since July and its third consecutive weekly accumulation, underscoring a renewed acceleration in buying activity.
How Strategy Funded the Purchase
The latest Bitcoin acquisition was not funded through cash reserves. Instead, Strategy raised capital through its ongoing at-the-market (ATM) offering program, selling both common stock and preferred equity.
According to regulatory filings, the company generated:
- $1.1 billion from the sale of MSTR Class A common stock
- $119 million from its perpetual preferred equity known as STRC
In total, these equity sales provided the $1.25 billion needed for the Bitcoin purchase.
Strategy still retains significant firepower. It has approximately:
- $10.3 billion remaining capacity for MSTR stock issuance
- $20.3 billion available under its STRK preferred stock program
This means further Bitcoin buys remain highly possible in the near term.
Saylor’s High-Conviction Bitcoin Playbook
Michael Saylor has been consistent and unapologetic in his Bitcoin strategy. The company is not trading, hedging, or rotating out of positions. It is accumulating and holding, regardless of short-term price movements.
Why Strategy Keeps Buying at High Prices
Strategy is not attempting to catch the market. Long-term belief in the value of Bitcoin is the basis of its approach:
- A superior store of value compared to fiat
- A hedge against monetary debasement
- A digital alternative to gold
Strategy is sending a strong message by still purchasing at prices above $90,000: it does not consider the prevailing prices as “expensive” when it has its long-term perspective. This conduct is similar to those of Saylor in the past. The increase in purchasing has historically been made during the rallies and the pullbacks, and is not regarding the entry point, but the overall accumulation.
What This Signals to the Market
The aggressive buying of strategy is not occurring alone. It comes at a time when:
- Spot Bitcoin ETFs continue to attract institutional inflows
- Major banks are filing for crypto ETFs
- Regulatory clarity in the U.S. is improving
- Corporate treasuries are re-evaluating Bitcoin exposure
The fact that a company of Strategy invested 1.25 billion dollars within a week is a very strong message to the market: even the institutional trust in Bitcoin is high at such high levels.
Read More: Wells Fargo Buys $383M in Bitcoin ETFs as Retail Fear Peaks
Bitcoin as a Corporate Treasury Asset
Strategy has become a Bitcoin treasury company successfully. It now closely relies on the performance of Bitcoin in its business model and has turned into a proxy instrument of institutional Bitcoin exposure.
Other companies are getting affected by this strategy. Other companies are investigating:
- Holding Bitcoin on balance sheets
- Issuing debt or equity to acquire BTC
- Using Bitcoin as a long-term reserve asset
The scale of strategy provides it with a special advantage. The company holds almost 700,000 BTC and it has a significant share of the total number of Bitcoins in circulation. This focus contributes to the supply squeeze in which additional BTC is deposited in long-term corporate holdings.
Strategy shares rose a bit in pre-market trading, following the disclosure, and Bitcoin was trading above the $90,000 mark. The low response indicates how the market has become complacent with regards to the aggressiveness of Bitcoin purchases by Strategy.