Coupang (CPNG) tests make-or-break support after 35% plunge

Coupang, Inc. (CPNG), South Korea’s e-commerce powerhouse, finds itself at a pivotal moment. After share prices tumbled roughly 23% from their recent highs near $34, the stock is now testing a support level that’s proven its worth multiple times over the past year. The next few sessions could determine whether this becomes a launching pad or a trapdoor.

Let’s unpack what’s happening on this chart.

The line in the sand at $26.56

That yellow horizontal line cutting across the chart at $26.56 isn’t arbitrary. Throughout 2024 and into early 2025, this level has acted as a reliable floor for CPNG. Price bumped into it, bounced off it, and respected it time and again. Think of it as the market’s repeatedly tested boundary—a zone where buyers have historically stepped in with conviction.

Right now, price is sitting directly on that line. The stock closed around $26.57, which means bulls and bears are locked in a standoff at this precise level. What strikes me here is the significance of this moment: either we see another bounce that confirms this support remains intact, or we witness a breakdown that opens the door to significantly lower prices.

The swing trade level at $21.80

Should the $26.56 support fail to hold, the next meaningful zone lies down at $21.80, roughly 18% lower from current levels. This “Swing Trade Long Level” on my chart represents a secondary line of defense where swing traders and longer-term investors might look to establish positions if the selling intensifies. That’s a substantial drop, but in volatile markets, these kinds of moves aren’t unusual when key support zones crack.

Two scenarios worth watching

Bullish Case: If CPNG can find its footing here and bounce off $26.56 with conviction—ideally on increased volume—it would mark yet another successful test of this support. Buyers looking for entries might consider positions near current levels, with stops below $26 to manage risk. A successful bounce could target a move back toward the $28-$29 zone initially, with the potential to reclaim higher ground if momentum builds.

Bearish Case: A decisive close below $26.56, particularly on heavy volume, would invalidate this support and likely trigger stops, accelerating selling pressure. In that scenario, the path of least resistance shifts downward toward that $21.80 level, where value-oriented buyers might emerge.

The bottom line

Coupang’s chart is delivering a straightforward message: this is decision time. The $26.56 support has held multiple times before, giving it credibility—but support levels don’t tend to last forever. For traders, this setup offers clear parameters: either we bounce here and validate the bulls’ conviction, or we break lower and open a new chapter of price discovery.

What happens next depends entirely on whether buyers show up with enough firepower to defend this line in the sand. One way or another, we’ll have our answer soon.