HUMBLE, TEXAS – JUNE 07: Captain Jon Rahm of Legion XIII loses his grip on his driver on the 17th tee during day one of the LIV Golf Invitational – Houston at Golf Club of Houston on June 07, 2024 in Humble, Texas. (Photo by Tim Warner/Getty Images)
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Two major golf brands landed new drivers on the USGA’s conforming list this week: the Callaway Quantum and the Cobra OPTM.
Initially photographed in all black, the Cobra OPTM has been seen on tour and is reported to follow the familiar color-coding of previous models—red for MAX-D, silver for MAX, blue for X, and all-black for LS. The new driver line features a carbon crown, and some models include one or two small movable weights.
Source: GolfMagic
Currently seen only in black, the Callaway Quantum is expected to serve as the brand’s all-around model, with Max and Max-D variants designed for more forgiveness.
The Triple Diamond series—engineered to provide lower spin and greater workability for better players—will also return with a standard Triple Diamond, a larger Max Triple Diamond, and a Triple Diamond Tour Draw.
Source: GolfMagic
The Max and TD models feature multiple movable weights (one on the sole and one on the rear), while the Max-D and left-handed TD-TD models include only one movable weight located on the sole.
Callaway does not disclose revenue by individual product lines, but the company did report a modest increase in overall sales in its Q3 2025 investor report. Strong PGA Tour visibility and a consistent presence across YouTube golf content have kept the brand top-of-mind among consumers.
Cobra, on the other hand—operating under Puma SE—saw a slight decline in sales in 2024. Recent struggles by Cobra-sponsored athletes Max Homa and Rickie Fowler have limited the brand’s visibility during major broadcast windows.
Cobra’s 2025 model, the ADAPT, is priced at $549.00 and currently discounted to $429.00. Callaway’s 2025 driver, the Elyte X, is priced at $619.99 and discounted to $499.99. Both brands are expected to raise prices slightly for their 2026 offerings.
Historically, both companies release their new club lines in January or February.
GolfMagic. “Cobra’s 2026 Drivers Hit USGA List: Everything to Know.” GolfMagic, https://www.golfmagic.com/equipment/news/cobras-2026-drivers-hit-usga-list-everything-know.
GolfMagic. “Four New Callaway Drivers Hit USGA Conforming List—Here’s What We Know.” GolfMagic, https://www.golfmagic.com/equipment/news/four-new-callaway-drivers-hit-usga-conforming-list-heres-what-we-know.