Television runs on footage that almost no one has time to watch. Reality, documentary, news and sports productions shoot far more material than editors can reasonably process, and the glut keeps growing. Quickture, built by veteran unscripted producers and engineers, turns that backlog into structured, searchable material and gives editors a way to work at the pace modern schedules demand.
Story beats identified, labeled, and organized, instantly.
Quickture
Quickture’s founders built the tool because they were trapped inside the problem for years. “We overshoot everything, and it takes a long time and a lot of money to find that story,” said co- founder Matt Hanna, whose career spans VH1, Esquire Network and multiple major production companies. “Editing becomes the grind that slows everything down.”
Co founder Irad Eyal lived the same reality as the creator of “Southern Charm” and “Floor Is Lava.” He described the company as a response to a lifetime of wasted hours in post. “We built Quickture because we have been in the trenches,” he said. “We saw how much good content gets stuck in post and we created the tools we wished we had.”
Use words to sort through hundreds of hours of footage.
Quickture
Eyal says the scale of the problem can’t be overstated. At one natural history company in the United Kingdom, Eyal watched producers spend years logging each moment of a lion family’s life. “There is a guy or a team of people whose job is to sort every moment,” he said. “We could do that in about an hour.”
Quickture plugs directly into Avid Media Composer and Adobe Premiere Pro. Editors stay inside their familiar environment while the system handles transcripts, speaker identification, story beats, visual logs and search. Eyal demonstrated how the tool builds a heat map that scores every beat for biographical value, emotion, humor and spiciness. “You can just scroll through and see where the most interesting parts are,” he said. The platform also generates highly detailed visual logs. “This is what producers were so excited about, because it took fifteen weeks to do before,” he told me.
The system created by its users with attention to details only professionals know.
Quickture
Quickture calls its latest feature “Quickture Vision,” which has a greater visual understanding of what is happening inside each shot. It recognizes objects, locations and actions and builds fully assembled sequences. In one example Eyal combined an interview with zoo footage and asked the system to match each spoken animal reference with the right B roll. “You get a proper timeline the way an editor would want it,” he explained. “They have saved half the edit process of gathering the parts they need.”
The team decided early not to build large models from scratch. “We are not competing with Google, Anthropic or OpenAI,” Eyal said. “We use Google Gemini, we use Anthropic Claude, and we use some OpenAI. Then we fine tune smaller models for the things that did not exist, like identifying thirty voices in a single episode.” Its diarization system grew from the reality TV need to identify large ensemble casts rather than one or two speakers in a controlled environment.
Company on laptap.
Quickture
Quickture raised $1.9 million dollars pre-seed funding led by Kickstart Ventures with Forward VC and Arts Alliance. Major customers include Paramount, CBS, A&E and ITV. The “Love Island” UK casting team used the system to generate five minute selects from hour long interviews, then cut those further by hand. Hanna said the productivity jump was immediate. ITV chief executive Carolyn McCall has referenced the tool more than once in investor discussions, and ITV Studios expanded the relationship.
Quickture charges a monthly subscription of four hundred ninety nine dollars per seat, with discounts for annual licenses. Hanna said the flat model encourages companies to ingest everything. “Put in thousands of hours, because the more you put in, the more useful it becomes,” he said. The goal is to lower switching costs by making Quickture the place where entire show libraries live.
Eyal and Hanna believe the industry is moving toward an era where reality, documentary and other factual formats carry more cultural weight as synthetic content floods media channels. “People crave real stories,” Eyal said. “Reality programming and documentaries are going to become a lot more valuable.” They argued that tools like Quickture will help those genres grow rather than shrink by removing the work that once made them slow and expensive.