Stray Kids Extend Record-Breaking Billboard Streak With ‘DO IT’

In this image released on December 12, 2024, the band Stray Kids at the 2024 Billboard Music Awards. (Photo by JYP Entertainment/Penske Media via Getty Images)

Penske Media via Getty Images

KPop group Stray Kids has claimed their eighth consecutive number-one debut on the Billboard 200 with DO IT, a streak unmatched in the chart’s history. The album earned substantial first-week sales, solidifying the group’s position as one of the most commercially successful acts in contemporary music.

Since their first chart-topper ODDINARY in 2022, every Stray Kids album has opened at number one, a consistency that surpasses previous record holder DMX, who achieved five consecutive debuts at the top between 1998 and 2003.

The group is the first Korean act to have eight consecutive No. 1s on the Billboard 200.

The achievement reflects both the group’s self-produced musical output and the mobilization power of their global fanbase, known as STAY.

From Reality Show to Global Phenomenon

The eight-member group formed through JYP Entertainment’s 2017 reality show of the same name, an unusual process in K-pop where leader Bang Chan personally selected each member before filming began. They officially debuted in March 2018 with the EP I Am Not, launching a series of releases that explored themes of identity and self-discovery.

The early years were marked by steady growth rather than immediate dominance. The group earned their first music show win in 2019 with “Miroh”, but it was “God’s Menu” in 2020 that brought a significant influx of international fans and is commonly viewed as a turning point in their career trajectory. Originally a nine-member group, they continued as eight after member Woojin departed in 2019.

The Win That Changed Everything

A pivotal moment arrived in 2021 when Stray Kids won Mnet’s competition show “Kingdom: Legendary War”, defeating established groups in a high-profile televised competition. The group generated buzz with jaw-dropping performances throughout the show, particularly their interpretation of BLACKPINK’s song, which accumulated millions of views. The victory provided validation of their artistic approach and expanded their visibility significantly.

Self-Production as Identity

What distinguishes Stray Kids in the crowded K-pop landscape is their creative autonomy. The eight members—Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, and I.N—maintain significant creative control over their work, with several members involved in writing and production. The production unit 3RACHA, consisting of Bang Chan, Changbin, and Han, creates the majority of the group’s music, with other members frequently contributing to songwriting.

Their sound blends hip-hop, electronic, and rock elements, performed with an intensity that translates across both recorded and live formats.

The group has faced criticism for their sonic intensity — some calling their music too “noisy” — but they embraced this characterization in songs like “Thunderous”, turning perceived weaknesses into characteristics that now define their signature sound. Their music often addresses themes of authenticity and resistance to conformity, resonating with audiences navigating similar struggles.

Stadium-Scale Ambitions

This commercial momentum feeds directly into their touring ambitions. The group recently completed their dominATE World Tour, one of the largest concert undertakings by a Korean act. After stadium dates across Asia, Latin America, and North America, they wrapped European shows over the summer, including performances at London’s Tottenham Hotspur Stadium and Paris’s Stade de France.

The tour’s reported shows across Latin America, North America, and Europe sold over 1.3 million tickets and grossed approximately $186 million, according to Billboard Boxscore data. The group became the first Korean act to headline several major international venues like Toronto’s Rogers Stadium.

Industry Context and Impact

Stray Kids operates within K-pop’s expanding global infrastructure but has carved out a distinct trajectory through self-production and live performance emphasis. Their success arrives alongside other Korean acts breaking international ground, suggesting the market can sustain multiple concurrent success stories at the highest commercial level.

Stray Kids’ influence extends beyond music charts as well. They became the first K-pop group to attend the Met Gala, representing Tommy Hilfiger, and contributed “Slash” to the Deadpool & Wolverine soundtrack, placing them in mainstream Western cultural conversations beyond the K-pop category.