These tools have democratized the ability to articulate memories and legacies.
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Family stories and history recollection often entail incredibly brief encounters and static snapshots, frequently described through multiple individuals or passed down through hazy memories. But they are often one of the most important aspects of a person, family and generational legacy. And now, with the advent of new artificial intelligence tools, especially in the filmmaking space, there is huge opportunity to bring these to life in a cohesive way for people that most need it.
For example, for those suffering from traumatic brain injury, cognitive memory loss is one of the most common impacts; in fact, memory loss has become a growing problem even among non-injured patients as the prevalence of dementia has increased globally. A lot of the work to rehabilitate these patients is done through slow and steady cognitive therapy, with individuals working with families and memory specialists to recuperate older memories. But now, with the advent of AI filmmaking tools, there is huge opportunity to memorialize existing thoughts in a way that better visualizes memories.
This is what tools like Flow, by Google Labs, are doing. Flow takes static images and ideas and can turn them into life-like videos and film reels. It provides an opportunity for people to memorialize their thoughts, feelings and sentiment accurately. More importantly, it gives them an opportunity to recreate memories of their generations past. Brad Tagonan, an early user of Flow, discusses how the use of the tool has allowed him to recreate memories of his childhood with incredible clarity and detail; furthermore, he comments, “its an opportunity to immortalize a thought and a memory that so far, only lived my head and those in my family experienced,” Tagonan explains. He describes that Flow gave him the opportunity to articulate into pictures and videos what he could not do purely with words. Nick Matarese, senior staff design lead at Google Labs who is working on a lot of the user-interface tools for Flow, describes that the goal is to make it a seamless experience for users, “to really enable them to tell their stories and bring life to their memories and emotions.” And accordingly, Flow is incredibly intuitive and easy to use; users can upload images or clips of videos, stitch them together and create full stories. But even more powerful is the generative AI component, in conjunction with Google’s latest release of Nano Banana, its image generating and editing AI tool. With Nano Banana and Flow combined, users can use simple text to describe a scene, image or emotion in their head, and work with the tools to render fully new clips and images.
This is the power of AI memorialization: being able to bring a thousand pictures from just a few words. And it has huge impacts in healthcare, given that it gives an opportunity for people to capture their family stories, legacies and memories. A paper in the journal Clinical Interventions in Aging describes a study where life storybooks converted into digital movies were used as memory therapy for patients with dementia; it was found that “Not only did participants report the movie helped them in triggering their past memories, but this was accompanied by (largely) positive emotions and ‘feeling good.’” Furthermore, another study by the Society of Public Health Education found that reminiscence therapy, or “using artifacts to unleash memories and prompt conversation for present benefit,” has numerous benefits “for people with dementia include reducing social isolation, offering an enjoyable and stimulating activity, promoting self-worth, and providing a way to sustain relationships with loved ones.”
Of course, with the emergence of new video and image generation tools, this mode of communication is becoming more prevalent and ubiquitous. OpenAI’s Sora tool also provides users an opportunity to create video directly from text. xAI’s Grok Imagine provides a similar service. Importantly, a lot of these tools that have come to fruition are all relatively powerful to a similar degree; now, it is incumbent upon these companies to focus on the details of the user experience and how they can truly capture the essence of what users want to articulate.
These tools, perhaps not necessarily created with healthcare or emotional well-being in mind, have a huge opportunity to speak to one of the most important aspects of humanity: emotional expression and identity capture. There is massive potential for this work to positively impact millions of people globally.