- Bitget launches a 3-part video series with LALIGA star Julián Álvarez.
- The videos link football skills like timing and strategy to smart crypto trading.
- The series showcases Bitget Onchain, GetAgent, and the Universal Exchange (UEX).
Bitget has launched a new three-part video campaign featuring LALIGA star and Atlético de Madrid forward Julián Álvarez. The series, created through Bitget’s partnership with LALIGA, promotes three key Bitget products: Bitget Onchain, GetAgent, and the Universal Exchange (UEX) vision.
The campaign highlights how the skills used in top-level football — awareness, timing, and sharp decision-making — also apply to successful trading. Álvarez appears in all three videos, showing how these abilities lead to strong performance both on the field and in the crypto market.
The first video spotlights Bitget Onchain, showing how traders can access millions of tokens across multiple blockchains from one account. It also features AI-powered Onchain Signals that help users spot early trading opportunities quickly and clearly.
LALIGA and Bitget Highlight Innovation Through Collaboration
“LALIGA has always been committed to innovation, and this collaboration with Bitget reflects how technology and sport can move forward together. We hope this series will be engaging for all LALIGA fans,” said Javier Gurrea-Nozaleda, Director of Sponsorship and Licensing at LALIGA.
For Alvarez, the campaign resonated with the way he approaches the sport:
“Football is all about timing, awareness, and reading the game, and Bitget brings that same mindset to trading. If you make smart moves at the right moment, you give yourself the best chance to win.”
Bitget CMO Ignacio Aguirre Franco highlighted why Alvarez was the perfect fit for the campaign’s storytelling approach:
“Julián brings the perfect mix of strategy and flair. Those qualities mirror exactly what Bitget is building, a smarter, more integrated way to trade. Whether it’s Onchain, GetAgent, or UEX, our goal is to give every user the tools to think and move like a champion.”
Each video will have an interactive landing page that guides viewers through Bitget’s features, product milestones, and overall ecosystem. The Onchain video launches today, with GetAgent and UEX coming in the following weeks.This partnership strengthens Bitget’s role in connecting global sports with the fast-growing Web3 ecosystem. By combining top talent, engaging storytelling, and innovative products, Bitget and LALIGA aim to change how people experience and understand crypto.
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