TOPSHOT – Aston Martin’s Canadian driver Lance Stroll races during the second practice session for the Las Vegas Formula One Grand Prix on November 17, 2023, in Las Vegas, Nevada. (Photo by ANGELA WEISS / AFP) (Photo by ANGELA WEISS/AFP via Getty Images)
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There will be a new vibe at the 2025 Las Vegas Grand Prix, as Formula 1 prepares for its final American race of the season. Not only are there new partners coming into the Formula 1 realm for this event, but there will be an entirely new look.
The Las Vegas Strip is already prepped for what could be another record-setting financial weekend in Nevada. To set the stage, MGM Resorts International created the MGM Zone, turning The Strip’s west side into the ultimate Formula 1 playground. Additionally, MGM Resorts like Bellagio, ARIA, The Cosmopolitan of Las Vegas and New York-New York will feature unique fan zones hosted by teams like Mercedes, Williams Racing and Haas F1 Team, boasting immersive art, fashion pop-ups by Ferrari, ALLSAINTS and Marchesa, as well as driver and team appearances.
“The Las Vegas Grand Prix captures the world’s attention, and no one brings it to life like MGM Resorts,” Ryan Abboushi, MGM Resorts’ president of entertainment, said. “With our properties only steps from the track, we’re creating an unmatched collection of food & beverage experiences, art, fashion, nightlife, and fan zones that only Las Vegas can deliver. This is where the energy of Formula 1 meets the spectacle of The Strip.”
At Bellagio, there will even be a Shoey Bar with new twists, including sipping from two limited-edition Sparco shoe designs inspired by seasonal Conservatory displays.
Global design studio DX7 created a reimagined look for the race, with a new design for the eight fan zones, providing what the firm calls “a futurist festival futurist festival environment that elevates the thrill of Formula 1 while celebrating the innovation and spectacle of Las Vegas.” Among the new designs are large-scale entrance arches, video-wrapped lighting towers, and kinetic neon car sculptures transform the event into an extension of the race itself. Each zone will function as an individual destination and part of a larger architectural system connected by light, motion, and sound, which DX7 claims to be “the largest temporary lighting and video system in the world.”
“Designing for F1 Las Vegas has been about pushing the boundaries of what motorsport experiences can be,” Tom Sutherland, founder and CEO of DX7 Design, said. “We approached the Grand Prix as a fully immersive environment, a fusion of precision engineering, architecture, light and emotion: to create a standard that doesn’t just serve the race, but redefines the way fans engage with it. It’s been an honor to help shape what we believe is the future of spatial design in motorsports.”
At the same time, away from the racetrack itself, partners have lined up to create unique collaborations and announcements surrounding the Las Vegas Grand Prix.
UNO announced its first Formula 1 product, creating the UNO Elite Formula 1 Core Edition Starter Pack, a new game that features F1 cards with drivers and cars from all of the teams, team principals, reserve drivers and helmets. UNO Elite F1 allows fans to play just like classic UNO by matching colors, numbers, or symbols, while adding the thrill of activating Elite Action Cards featuring drivers, cars, and teams to unlock new scoring strategies and dynamic gameplay.
“This expansion to UNO Elite brings the excitement of the pinnacle of motorsport to the world’s most popular traditional game in a unique interactive way,” Katie Buford, vice president and global head of games for Mattel, said. “Both UNO and Formula 1 have extremely passionate fanbases and these partnerships allow us to bring new fans into our respective spaces.”
Lego Group has also announced a new Formula 1 partnership, extending its previous terms with the series. Lego revealed a major partnership with F1 Academy, as the brick brand will field a car in 2026.
Peleton joined the Formula 1 scene last week, signing on as the official fitness partner of the Las Vegas Grand Prix.
“The world of racing and the connected wellness space may sound like a surprising combination, but this collaboration is allowing us to bring two high-energy and passionate communities together. The dedication required to shave a millisecond off a lap time is mirrored perfectly by the endorphin rush our members chase in every workout,” Peloton’s chief marketing officer Megan Imbres said. “We’re thrilled to be the official fitness partner of this year’s race, ready to bring the unmatched energy of Peloton to one of the world’s most exhilarating sporting events.”
The Trackside Tavern at the Paddock Club Rooftop will boast a newly designed, sports bar-inspired viewing space, combining high-end automotive design with luxury hospitality.
For the first time, Hello Kitty is also partnering with Formula 1, with a themed grandstand and exclusive merchandise. The special ticket package includes meet-and-greets with Hello Kitty, as well as F1 Academy drivers.
T-Pain, MGK and Zedd will headline the T-Mobile Zone at the Sphere stage. They will be joined by an impressive lineup of artists, bringing a festival-like atmosphere to race weekend. Meanwhile, Shaggy and Dillon Francis will headline the Heineken Silver Stage.
Bioderma also joined the list of new partners, becoming the official skincare partner of the Las Vegas Grand Prix.
The Las Vegas Grand Prix airs on ESPN on Saturday evening.