How Dr. Lamba Is Scaling Medical-Grade Skincare Nationwide—One Facial At A Time

Glo30’s innovative approach offers medical-grade facials in a monthly membership.

Courtesy of Glo30

GLO30, founded by Dr. Arleen K. Lamba, is a next-generation skincare studio that delivers medical-grade, AI-personalized treatment through its exclusive membership model. As a physician, former anesthesiologist, and beauty industry disruptor, Dr. Lamba turned her own skincare frustration into a national movement. More than twelve years ago, she pioneered one of the first membership models for skincare services—a concept designed to make professional treatments as consistent and results-driven as a gym membership. Her vision was simple yet groundbreaking: a health club for your skin. Her journey into aesthetics began not as a beauty insider but as a skincare user searching for real answers. What she found was an industry that was noisy, confusing, and built on insecurity instead of empowerment.

Treatments were inconsistent, results were unreliable, and guests were often made to feel worse about their skin just to sell them something. Determined to transform that experience, Dr. Lamba stepped out of the operating room and founded GLO30. At the intersection of medicine, technology, and design, she developed the SmartGLO system, a monthly medical-grade facial that changes every month to match environmental and skin changes, and GLOria, GLO30’s proprietary AI skin analyzer that personalizes each experience. Her mission: to make professional-grade skincare affordable, accessible, and achievable—every 30 days. Today, GLO30 is one of the fastest-growing skincare studios in the nation, with over 100 locations in development and a movement that continues to redefine what modern skincare looks like—intelligent, intentional, and inclusive.

“At GLO30, our mission has always been to make advanced skincare affordable, approachable, and accessible—for everyone, everywhere. We’re expanding to cities across America by creating an experience that’s as consistent as it is elevated. Our data-driven systems and AI-powered personalization through GLOria ensure that a Member walking into GLO30 in Austin or Columbus receives the same science-backed results and hospitality,” she shared.

“Our focus isn’t just growth for the sake of numbers—it’s about building community studios that redefine what everyday skincare looks like. We are inspired by how modern coffee shops have scaled—offering familiarity, comfort, and community while keeping a local, personalized feel. Each GLO30 studio becomes a neighborhood destination for everyday skincare, transforming how people think about self-care: consistent, convenient, and results-driven.”

GLOria combines facial imaging data with environmental factors like air quality and climate to create a personalized skincare plan. SmartGLO is a personalized, medical-grade treatment designed each month to combat environmental stressors on the skin. Each GLO30 experience combines science-backed technology, such as lasers, microinfusion fillers, and neuromodulator treatments, with monthly SmartGLO facials that address seasonal and environmental changes. Members also gain access to GLO30’s proprietary skincare line, formulated by Dr. Lamba to target tone, texture, and tightness—the three pillars of the “GLOZone.” The SmartGlo membership is $99/ month, which includes one standard Glo monthly facial. The TotalGlo membership is $299/ month, which includes of a choice of one Clear + Brilliant® laser facial, a Tox treatment, or NanoGLO microinfusion. Glo30 also has a membership for teens and young adults, as well as a TOX membership. In addition to the membership, Glo30 also has its own science-backed skincare line developed by Dr. Lamba

Since launching in 2012, Dr. Lamba has built a loyal customer base that has kept GLO30 in its routine just like the gym. “Our members don’t have to choose between a dermatologist, a med spa, or a day spa—they come to GLO30 because we’ve created a new category that blends the best of all worlds. Guests still visit their dermatologist for medical skin concerns, but they rely on GLO30 for maintenance, prevention, and consistency. We’ve built a routine that fits real life—one that’s affordable, approachable, and accessible enough to make consistency possible,” she added.

With a proven model, Dr. Lamba began franchising GLO30 across the country, creating an elevated yet consistent experience. The GLO30 franchise model is designed for modern entrepreneurs who want to lead in the fast-growing wellness space without the uncertainty of starting from scratch. Dr. Lamba created a plug-and-play system where every franchisee gains access to our proprietary technology, training, brand voice, and formulations. The studios are streamlined for efficiency and profitability, with recurring membership revenue. “Franchisees are attracted not only to the proven model but to our mission—to democratize medical-grade skincare and make it a lifestyle, not a luxury,” Dr. Lamba explained why the franchise model has been attractive to franchisees.

The average studio generates a revenue of $1,546,476.37 and an EBITDA after royalties and marketing of $578,758.36. The initial investment to open a Glo30 ranges from $241,500 to $599,500 with a franchise fee of $45,000. Since launching the franchise model, Glo30 has grown 1600%. Dr. Lamba sees franchising as the foundation of what she’s building. “GLO30 is a complete ecosystem that redefines how people experience skincare, inside and outside of our studios. We’re integrating technology, education, and products to make professional-level skincare part of daily life, not a special occasion,” she shared. “ Beyond franchising, our growth is driven by AI-powered personalization, smart skincare devices, and national product expansion designed for results and accessibility. We’re also extending into corporate and community wellness, and building partnerships that normalize skincare in new spaces—like our collaboration with NFL cheerleaders in Washington, D.C., where we deliver advanced skincare to athletes.”

For Dr. Lamba, scaling Glo30 continues her mission to help members build long-term skin health, maintain results, and stay ahead of concerns before they start, all within a community where individuals feel seen, supported, and confident.