KuCoin Expands Its Australian Presence with New Leadership and Sydney HQ

• Over the course of the next year, KuCoin’s new Sydney office, which is situated in the CBD, will function as the local center for Australia.
• This will result in the creation of new skilled positions in the areas of compliance, operations, cybersecurity, and product development.

KuCoin, a leading global crypto platform that is founded on trust, has made an announcement on the hiring of James Pinch as the Australian Managing Director, the establishment of a local headquarters in Sydney, and the formation of a leadership team for its growing activities in Australia.

Over the course of the next year, KuCoin’s new Sydney office, which is situated in the CBD, will function as the local center for Australia. This will result in the creation of new skilled positions in the areas of compliance, operations, cybersecurity, and product development.

The employment of James Pinch is a component of a larger leadership build-out effort. James Pinch has extensive expertise in the Australian financial services industry, and the firm is now in the process of recruiting other candidates. As a result of James’s vast expertise in mergers, acquisitions, and financial technology, as well as his background in conventional financial services and corporate advising, he has spent his entire career working at the crossroads of traditional finance and innovation. He is responsible for the establishment and expansion of a number of disruptive enterprises in the trading, brokerage, and fintech industries, all of which are based on the principles of efficiency and openness.

By taking these actions, KuCoin is demonstrating its devotion to expanding its presence in the area, reaffirming its commitment to the users of the local community, and assuring regulatory compliance and institutional-grade security.

James said:

“KuCoin is doubling down on Australia, investing in local jobs and capability, which is great news for the local crypto industry. Investors down under are serious about digital assets and the industry is projected to continue to grow in the coming year by almost 20% to a projected total revenue of US$1.2bn by 2026. In return, they need transparency, stability, and innovation – exactly what KuCoin provides. With our commitment to robust local engagement and top-tier security, we’re here to support the next generation of Australian investors.”

The global platform of KuCoin is already being used by more than 360,000 Australians, as digital assets transition from the acceptance of a specialist market to the investment of mainstream investors. At the moment, twelve percent of individuals in Australia are in possession of digital assets. This percentage places cryptocurrencies in the third position among the most widely held assets. Consequently, this beats exchange-traded funds, which have a nine percent return, and foreign stocks, which have a 10 percent return, so establishing Australia’s position as one of the most active cryptocurrency markets in the world. The shift of crypto from a speculative investment to an established asset class is reflected in the fact that the global market capitalization of cryptocurrencies has reached a highest point of around $6.5 trillion AUD.

This past week, BC Wong, the Global CEO of KuCoin, traveled to Australia in order to inaugurate the new office and participate in the Australian Crypto Convention (ACC), which the company sponsored for the very first time. This was planned to coincide with the company’s first marketing campaign in Australia, which included Adam Scott, a professional golfer, a Masters winner, and an icon in Australia.

“The appointment of James Pinch and our new Australian leadership team is a key element of our strategy and a clear signal of how serious we are about this market. We are one of the most innovative exchanges offering retail derivatives to Australian customers and are dedicated to delivering a regulated, connected, and converging future for digital and traditional finance to Australian customers,” said BC. “The Australian market is maturing. Users and regulators alike are demanding higher standards of security and compliance. Our team’s mandate is to deliver world-class protection, deeper liquidity, and a transparent relationship with regulators.”

Building trust in the Australian market

KuCoin will also be a sponsor this week at the Australian Crypto Convention in 2025, which will allow it to communicate directly with the community and assist the professional development of the industry. This is part of KuCoin’s long-term commitment to the local sector.

Additionally, in order to commemorate its investment in Australia, KuCoin has collaborated with Adam Scott, a professional golfer, to launch a statewide campaign with the subject “Integrity First.” Scott is a champion of the Masters tournament and a notable figure in Australia. KuCoin Next is a celebration of confidence, stability, and dependability thanks to its trading platform. The KuCoin-branded golf bag will be used by Scott in the Australian golf competitions that are taking place this year, including the Australian Open, which will take place at Royal Melbourne in December, the Australian PGA Championship, and during the whole 2026 tennis season.

“I’ve been following the crypto space for several years and have been impressed by KuCoin’s commitment to security and transparency,” said Adam. “As someone who values precision, discipline and long-term thinking, I see these same qualities in how KuCoin approaches the market. I’m proud to partner with a platform that’s raising the bar for the entire industry, and I’m looking forward to engaging with the Australian crypto community through this partnership.”