Key Takeaways
- TKO Group Holdings has partnered with Polymarket in a multiyear deal to weave prediction market technology into live combat sports.
- Fans will be able to follow real-time data on sentiment and fight momentum, enhancing engagement beyond traditional sports betting.
Polymarket, a prediction market platform, has signed a multiyear deal with TKO Group Holdings, the parent company of UFC and Zuffa Boxing, to expand crypto-integrated prediction markets.
The partnership builds on Polymarket’s recent collaborations with sports organizations, including the NHL and PrizePicks, to integrate event contracts directly into live events. Prediction markets have gained traction across major sports leagues through similar deals that enable fan-driven engagement alongside traditional betting.
Polymarket will provide real-time data visualizations for UFC and Zuffa Boxing fights, including fan sentiment and momentum tracking for upcoming cards. The platform has been expanding its sports engagement capabilities as prediction markets become more mainstream in professional athletics.
Source: https://cryptobriefing.com/polymarket-ufc-exclusive-prediction-market-deal/