Coinbase Launches Token Sales Platform, Starting with Monad

• The new Coinbase platform is designed to integrate fundraising, token issuance, listing, and secondary trading via its exchange infrastructure
• Everyday investors will be able to buy new tokens at an early stage through a regulated platform
• Coinbase will host roughly one new token sale each month on its platform, and investors will have a week to sign up if they want to buy

Coinbase is set to launch a full-scale token sales (launchpad) platform aimed at retail investors and issuers. The first new blockchain to use this service will be Monad (MON), a high-performance Layer 1 blockchain.

The new Coinbase platform is designed to integrate fundraising, token issuance, listing, and secondary trading via its exchange infrastructure. This will let everyday investors buy new tokens at an early stage through a regulated platform, an opportunity that was mostly available only to large investment funds before.

Related: Samsung Deepens Coinbase Tie, Unlocks Zero-Fee Crypto Trading for Galaxy Users

How the Coinbase sale cycle will work

Coinbase will host roughly one new token sale each month on its platform, and investors will have a week to sign up if they want to buy. After that, a computer program will decide how the tokens are divided up among the buyers, with the goal of making the process fair and giving more people a chance to participate.

Interestingly, the token sale boom is gaining momentum, as October saw many projects launching TGEs (Token Generation Events) and fundraising rounds, including Monad, Enso, Yei Finance, and others.

Earlier this year, Coinbase had already announced it’s trying to get permission from US regulators to offer digital versions of stocks and other securities, showing its larger aim of modernizing financial markets with blockchain technology.

This launch follows Coinbase’s recent acquisition of Echo, a company that specializes in online fundraising for crypto projects, for about $375 million. Using its own software, Echo had helped over 300 token projects raise more than $200 million.

What it means for retail and rival exchanges

By letting everyday investors buy new tokens early through its platform, Coinbase could help level the playing field. This would reduce the advantage that large investors and venture funds have traditionally held, making the market more liquid and accessible to a wider audience.

Also, a token launch pipeline through Coinbase adds legitimacy to early-stage crypto fundraising. It makes the process work more like a traditional stock market listing or a venture capital deal, rather than just a typical, less-regulated DeFi token drop.

For Monad, being first on Coinbase’s rollout means big exposure, potentially leading to more people wanting to buy the MON token, both during the initial sale and when it starts trading on the open market.

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