Ripple has officially launched its digital asset spot prime brokerage capabilities for the U.S. market, marking a major milestone for institutional crypto adoption.
However, the news coincides with a challenging technical setup for XRP, whose price has dropped over 4% in the past 24 hours to around $2.41, despite the broader expansion of Ripple’s ecosystem.
The company stated that its new platform, Ripple Prime, will enable U.S.-based institutional clients to execute OTC spot transactions across major digital assets and stablecoins, including XRP and RLUSD. Ripple confirmed that this launch follows the acquisition of the multi-asset brokerage Hidden Road, combining its licensing framework with Ripple’s infrastructure to offer clients seamless access to FX, digital assets, derivatives, swaps, and fixed income markets.
Ripple Prime breaks ground in the US today with the launch of digital asset spot prime brokerage capabilities – allowing clients to execute OTC spot transactions across the most prominent digital assets and stablecoins, including $XRP and $RLUSD. https://t.co/zTYb4MrPX4
— Ripple (@Ripple) November 3, 2025
Michael Higgins, International CEO of Ripple Prime, emphasized that these capabilities complement Ripple’s existing derivatives services, creating a comprehensive suite for institutional trading strategies.
XRP Price Slides Despite Ripple’s Expansion
Market data from CoinMarketCap shows XRP trading at $2.41, down 4.46% in the past 24 hours and 7.82% over the past week, with a market capitalization of roughly $145 billion. Despite a modest 0.34% hourly uptick, overall sentiment remains weak.
Trading volume over the last 24 hours exceeded $4.1 billion, suggesting high volatility amid mixed reactions to Ripple’s announcement.
On the charts, XRP is struggling to maintain support after failing to sustain momentum above the $2.50 zone. The daily RSI currently sits at 45.73, indicating neutral-to-weak momentum, while the MACD line remains slightly below the signal line, showing a lack of strong bullish divergence.
The latest TradingView technical summary echoes this sentiment, flashing a “Strong Sell” signal on both oscillators and moving averages — 16 sell indications versus only one buy.
Analysts Divided: Bearish Crossovers vs Long-Term Structure
While Ripple expands its U.S. presence, market analysts are deeply divided over XRP’s short- to mid-term outlook.
Technical analyst Tony “The Bull” Severino warned that XRP’s monthly LMACD has crossed bearish for the third time in history. According to his post, previous bearish crossovers in XRP’s chart led to drawdowns of 87% and 71%, respectively.
XRP monthly LMACD has crossed bearish for the third-time ever
The two past bearish crossovers resulted in an 87% and 71% drawdown AFTER the signal fired
The signal is still unconfirmed, so bulls must push price much higher this month or risk seeing the signal confirm pic.twitter.com/aVUA3840ug
— Tony “The Bull” Severino, CMT (@TonyTheBullCMT) November 3, 2025
Severino clarified that the signal is not yet confirmed, but if the price continues to weaken this month, it could trigger another extended downtrend. “Bulls must push price much higher this month or risk seeing the signal confirm,” he noted.
In stark contrast, popular chartist EGRAG CRYPTO remains resolutely bullish, insisting that XRP’s long-term structure remains intact. In his analysis titled “The Technical Truth: Structure Never Lies,” EGRAG argues that XRP has been forming a solid accumulation base above all major body candles since inception — an area he labels as the “Blue Box” support zone within what he calls the “Bifrost Bridge” channel.
#XRP – Will Melt Faces! 🔥:
🟣Let’s make this crystal clear, I’m not hyping for likes or engagement. You already know my style:
👉 “I Don’t Care, I Love It ❤️”
This isn’t noise, it’s conviction built on years of tracking #XRP and reading its structure like a story written in… pic.twitter.com/vQ0Ux8ftLu
— EGRAG CRYPTO (@egragcrypto) November 3, 2025
He claims that current market behavior mirrors the early XRP cycles, but on a larger, slower, and more mature scale. “Bears shorting here are fighting the structure itself. The setup is screaming bullish,” EGRAG wrote, adding that a breakdown below the Blue Box would suggest systemic instability beyond just the crypto market.
Broader Technical Picture: Sideways Momentum, Rising Uncertainty
From a broader perspective, XRP’s current movement appears caught in consolidation. Despite Ripple’s corporate progress, the coin remains technically constrained, with declining momentum indicators and a market still digesting the impact of institutional developments.
The RSI hovering near 45 shows limited buying pressure, while MACD histograms remain flat, signaling equilibrium between buyers and sellers. Traders continue to await a decisive breakout above $2.60 or a confirmed rebound from the $2.30–$2.40 support zone.
Institutional Growth Meets Market Pressure
Ripple’s latest initiative underlines its ambition to position itself as a bridge between traditional finance and the digital asset space. The Ripple Prime launch offers cross-margining between OTC spot, swaps, and CME derivatives — an institutional-grade approach that could eventually bolster confidence in XRP’s utility and liquidity.
However, short-term price action tells a different story. The combination of bearish technical indicators, a potential LMACD crossover, and trader caution ahead of confirmation signals suggest that volatility could persist through November.
At the same time, EGRAG’s structural model indicates that accumulation periods often precede generational rallies, and he maintains that XRP’s consolidation above historical levels supports the long-term bullish thesis.
The Bottom Line
Ripple’s U.S. prime brokerage debut signals progress for institutional crypto integration, yet XRP’s market remains conflicted. The clash between bullish structural projections and bearish technical crossovers defines the current narrative.
For now, the key test will be whether XRP can defend its $2.30–$2.40 support and build enough momentum to confirm or invalidate the bearish crossover highlighted by Tony “The Bull.” Until then, sentiment remains cautious, with traders closely watching how Ripple’s latest milestone translates into market performance.
The information provided in this article is for educational purposes only and does not constitute financial, investment, or trading advice. Coindoo.com does not endorse or recommend any specific investment strategy or cryptocurrency. Always conduct your own research and consult with a licensed financial advisor before making any investment decisions.
Alex is an experienced financial journalist and cryptocurrency enthusiast. With over 8 years of experience covering the crypto, blockchain, and fintech industries, he is well-versed in the complex and ever-evolving world of digital assets. His insightful and thought-provoking articles provide readers with a clear picture of the latest developments and trends in the market. His approach allows him to break down complex ideas into accessible and in-depth content. Follow his publications to stay up to date with the most important trends and topics.
Source: https://coindoo.com/xrp-news-ripple-makes-major-announcement-as-price-faces-strong-sell-pressure/