The partnership, announced October 27-29, 2025, marks a major step toward bringing transparency to cryptocurrency markets.
The integration allows Binance Web3 Wallet users to see visual maps of token distribution and wallet connections before making trades. This helps identify warning signs like large amounts of tokens controlled by a small group of wallets—a common red flag for scams and manipulation schemes.
“As more traders and activity move onchain, the need for accessible, transparent blockchain data continues to grow,” said Winson Liu, lead at Binance Wallet. “Integrating Bubblemaps on Binance Wallet is part of this effort to provide our users with clear insights, helping them make better-informed trading decisions.”
How Bubblemaps Technology Works
Bubblemaps turns complex blockchain data into simple visual maps. Each wallet appears as a bubble, with lines connecting wallets that have transferred tokens between each other. The size of each bubble shows how many tokens that wallet holds.
This visual approach makes it easy to spot suspicious patterns. For example, if multiple wallets that appear separate are all connected and controlled by the same entity, it could signal a coordinated effort to manipulate prices or conduct a “rug pull”—where developers suddenly drain liquidity and disappear with investor funds.
Source: @bubblemaps
The platform now works across multiple blockchains including Ethereum, BNB Chain, Avalanche, and others. Users can access these tools directly within the Binance Wallet interface without needing to visit external websites.
Advanced Features for Detecting Fraud
Bubblemaps brings two powerful investigative tools to Binance users. The first, called “Magic Nodes,” automatically finds hidden connections between wallets with one click. This can reveal when project teams are using multiple wallets to hide how much supply they control.
The second feature, “Time Travel,” lets users rewind and see how token ownership has changed over time. Launched in May 2025, this tool helps identify early insider activity or coordinated buying before a token’s public launch. According to Bubblemaps CEO Nicolas Vaiman, “Historical data in crypto is notoriously hard to access because it gets buried under endless new transactions. Time Travel changes that.”
The Bubblemaps integration spans multiple Binance platforms, including Binance Alpha and Meme Rush. This means users can analyze tokens across different parts of the Binance ecosystem in real time.
Track Record of Exposing Scams
Bubblemaps has already proven its value by uncovering several high-profile cryptocurrency scams. The platform’s most notable investigation involved the MELANIA token, a memecoin linked to U.S. First Lady Melania Trump.
In April 2025, Bubblemaps revealed that the MELANIA team had quietly moved $30 million worth of community tokens and sold them without explanation. Follow-up analysis showed that over 92% of the token’s supply was held by team wallets, and an additional $35 million was sold between April and June 2025.
The token, which briefly traded above $13 after its January 2025 launch, has since crashed more than 95% in value. Bubblemaps warned investors throughout the decline, stating “The damage isn’t done yet” as team wallets continued offloading tokens.
The platform has also investigated other celebrity-backed tokens and memecoins, including projects linked to Andrew Tate, tokens like SHIRO and NEIRO, and the controversial Hawk Tuah (HAWK) token. These investigations have been featured in major publications including The Financial Times, The New York Times, and The Washington Post.
Growing Partnership Between Binance and Bubblemaps
This integration represents the latest phase of an expanding relationship between the two companies. Bubblemaps’ native token, BMT, launched on Binance in March 2025 through an initial offering that included a HODLer Airdrop program. The token distributed 30 million BMT to Binance users who participated in the exchange’s Simple Earn program.
Founded in 2021, Bubblemaps has raised approximately €6.5 million (about $7 million) in funding from investors including ConsenSys, Polygon, Avalanche, INCE Capital, and other blockchain-focused venture firms. The platform now receives over 1 million monthly visits and integrates with popular services like Etherscan, DEX Screener, and Pump.fun.
The company positions itself within the emerging “InfoFi” movement—using structured blockchain data as a foundation for better financial decision-making. As more crypto activity moves onchain, tools that can quickly analyze and visualize this data become increasingly valuable for everyday users.
Additional wallet improvements launched alongside the Bubblemaps integration include a new “Open Orders” tab for easier navigation and an automated “sell half for double the price” feature for the Quick Buy function.
Industry Push for Greater Transparency
The Binance-Bubblemaps partnership reflects a broader trend in cryptocurrency toward better transparency and user protection. After years of opaque trading practices and high-profile scams, exchanges and data providers are racing to offer better on-chain visibility tools.
Bubblemaps CEO Nicolas Vaiman emphasized that making blockchain data accessible to everyone is central to the company’s mission. “This integration marks an important step in our mission to make blockchain transparency accessible to everyone,” he said. “Bringing our tools inside Binance highlights the growing role of visual intelligence in on-chain decision-making.”
The platform’s approach of using visual representations rather than raw data appeals to users who may not have technical blockchain expertise. By showing connections and concentration patterns at a glance, Bubblemaps lowers the barrier to conducting proper due diligence before investing.
For Binance, embedding these analytics directly into its wallet interface helps keep users within its ecosystem rather than sending them to external tracking platforms. With tens of millions of Web3 Wallet users globally, the exchange is betting that data clarity will become as important as liquidity in building user trust.
The integration also supports Binance’s newer initiatives like Meme Rush, launched in October 2025, which gives verified users early access to memecoin launches through a structured three-stage process. Having Bubblemaps analytics available helps users evaluate these early-stage tokens before committing funds.
Transparency Through Technology
The partnership between Binance and Bubblemaps shows how blockchain technology’s transparent nature can be leveraged to protect investors. While all blockchain transactions are publicly visible, most people lack the tools or expertise to analyze this data effectively. Visual analytics platforms bridge this gap by turning raw blockchain data into understandable insights.
As cryptocurrency markets continue maturing and attracting mainstream investors, demand for these transparency tools will likely grow. The integration of forensic-grade analytics directly into major exchange wallets represents a significant step toward making crypto markets safer and more accountable for everyone.