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Bealls has integrated Flexa Payments, which will allow it to accept over 99 cryptocurrencies across more than 300 digital wallets, the official announcement reads. The move is aimed at enhancing transaction security and speed for in-store purchases.
Established in Bradenton, Florida, in 1915, Bealls currently operates more than 660 stores across the United States. With the integration, Bealls joins U.S. retail chains pioneering crypto payments in everyday shopping.
“The retail legacy that Bealls has built over the last 110 years is simply incredible, and it’s no surprise that a company with this much staying power is now adopting the most important payments technology evolution the world has ever seen,” Flexa co-founder Trevor Filter posited.
With the integration, users can pay across Bealls, Bealls Florida, and Home Centric banners directly with crypto.
 
According to Bealls, its collaboration with Flexa indicates how leading retailers are adopting more flexible and inclusive payment methods as demand for real-world applications of digital assets continues to soar.
The U.S. department store chain also noted that as of early 2025, roughly 65 million Americans (28% of all U.S. adults) owned digital assets. The number is expected to grow as more consumers explore alternative payment methods like cryptocurrencies.