Key Takeaways:
- Binance adds Euler (EUL) as the 51st project in its HODLer Airdrops program, rewarding BNB Simple Earn users.
- 543,657 EUL tokens (2% of total supply) will be distributed to eligible users, ahead of the spot listing on October 13, 2025.
- The EUL token will debut across BNB Smart Chain, Ethereum, Base, and Arbitrum, with trading pairs in USDT, USDC, BNB, FDUSD, and TRY.
Binance continues its streak of expanding access to emerging DeFi tokens. This time, the exchange turns the spotlight on Euler (EUL) – a “DeFi Super App” designed to merge lending, trading, and liquidity into one cohesive platform.
Binance Unveils the 51st HODLer Airdrop
Euler (EUL) is the last HODLer Airdrops program announced officially by Binance. This program will reward users who have and subscribe to their BNB to Simple Earn or On-Chain Yields products with retroactive token drops, and no additional effort is needed.
On October 4-6, 2025 (UTC), Binance made several hourly balance snapshots of BNB in the accounts of users with the view of ascertaining eligibility. Individuals who satisfy the requirement will automatically be airdropped with EUL in their Spot Wallets at least one hour prior to the launch of the token into trading.
The spot listing for Euler is scheduled for October 13, 2025, at 14:30 UTC, with deposits opening four hours earlier.
Read More: Binance Airdrops 720M+ LINEA in Surprise HODLer Airdrop Before Big Listing
EUL Tokenomics and Listing Details
The Euler (EUL) token features a total and max supply of 27,182,818 EUL, with 19,809,653 EUL (approximately 72.9%) entering circulation upon listing.
A total of 543,657 EUL tokens has been reserved for HODLer Airdrops, while an additional 67,957 EUL will support marketing campaigns after listing. Another 271,828 EUL will be distributed in future promotions six months later, indicating a long-term expansion plan.
Smart contract addresses have been deployed across multiple networks:
- BNB Smart Chain: 0x2117e8b79e8e176a670c9fcf945d4348556bffad
- Ethereum: 0xd9fcd98c322942075a5c3860693e9f4f03aae07b
- Base: 0xa153ad732f831a79b5575fa02e793ec4e99181b0
- Arbitrum: 0x462cd9e0247b2e63831c3189ae738e5e9a5a4b64
EUL will be traded on the next pairs: EUL/USDT, EUL/USDC, EUL/BNB, EUL/FDUSD, and EUL/TRY, and the zero-listing fee will be implemented.
It will also be able to list, allow Spot Algo Orders, and Trading Bots and Spot Copy Trading will be activated one hour post-launch and indicate a complete integration into the Binance trading system.
The HODLer Airdrop Model, How It Works
Rewarding Long-Term BNB Holders
In contrast to the standard airdrop campaigns, which demand engagement or social activities, HODLer Airdrops reward users in retrospect in terms of holding BNB by Simple Earn or On-Chain Yields.
Binance makes frequent hourly balance snapshots of users at certain times and has employed them to compute individual reward distributions. This model cuts down on manual work as well as gives a more equitable distribution on a basis of holding consistency instead of the amount of trading or the interest in a campaign.
To participate, users simply need to:
- Head to the [Earn] section and select BNB.
- Subscribe BNB to Simple Earn (Flexible or Locked) or On-Chain Yields products.
- Maintain eligible balances during snapshot periods to qualify automatically.
The EUL rewards will be awarded within 24 hours of the HODLer Airdrop announcement, directly to the Spot Accounts of the users.
Read More: Binance Airdrops 35M DoubleZero (2Z) Tokens Ahead of $1.25B Debut on Solana
Euler: The DeFi Super App Behind the Token
Euler is a DeFi platform of the next generation, which enables users to lend, borrow, and trade any asset as collateral. The project focuses on bespoke market construction and liquidity, which targets to populate fragmented DeFi ecosystems atop a single application layer.
Its multi-chain implementation, which covers Ethereum, BNB Smart Chain, Base, and Arbitrum, gives its users a variety of choices as well as interoperability, which is not common in DeFi lending platforms.
The addition of EUL to Binance is another indicator of institutional belief in the further development of the DeFi segment that is no longer limited to projects based on Ethereum, also corresponding to the overall goal of the exchange to support scalable cross-chain infrastructure.
Binance Alpha Users and Airdrop Transition
EUL was initially featured on Binance Alpha Market, the exchange’s early-access token platform. Once spot trading goes live, EUL will be delisted from Alpha, and its trading volume will no longer contribute to Alpha Points.
Users holding EUL in Alpha Accounts will have their tokens automatically transferred to Spot Wallets within 24 hours, ensuring a seamless transition. Those who prefer can still sell remaining EUL tokens through Alpha during the delisting period.