How Ripple’s $1B deal could reshape $120T treasury market

Key Takeaways

How is Ripple positioning XRP in the DAT landscape?

By acquiring GTreasury, Ripple is providing corporates with a real-time liquidity engine and a utility-driven alternative to legacy treasury systems.

Why does this move stand out amid market turbulence?

Even as other DATs struggle, Ripple’s strategic acquisitions demonstrate its push into the $120 trillion corporate treasury market.

With major developments underway, it’s clear that Ripple [XRP] is stepping into the growing Digital Asset Treasury (DAT) landscape. However, rather than relying on external catalysts, Ripple is taking a proactive stance. 

A recent report revealed that Ripple Labs Inc. is planning to raise $1 billion through a Special Purpose Acquisition Company (SPAC), with the funds set to be used for accumulating XRP and housing it within a DAT framework.

However, the timing is key. DATs haven’t been immune to market turbulence, with MicroStrategy [MSTR] posting two consecutive down quarters. In this context, what strategic approach is Ripple leaning on?

Ripple targets $120 trillion corporate treasury market

Ripple’s latest move has significantly scaled its institutional network.

In an official announcement, the L1 blockchain confirmed its $1 billion acquisition of GTreasury, a SaaS platform that provides corporate treasuries with tools to streamline financial operations like cash management.

By integrating GTreasury into its ecosystem, Ripple gains direct access to a vast network of businesses, tapping into what CEO Brad Garlinghouse estimates as a $120 trillion corporate treasury payments market.

“Today, Ripple is breaking into the $120T corporate treasury payments market by acquiring GTreasury for $1B. GTreasury has worked with major brands for decades. Together, Ripple and GTreasury will help CFOs manage all their assets, including stablecoins and tokenized deposits at scale around the world.”

In short, Ripple is moving into the DAT landscape via a strategic play. It’s leveraging its on-chain infrastructure to deliver seamless payment solutions across the enterprise network managed by GTreasury.

Meanwhile, the partnership reinforces XRP’s role as a real-time liquidity engine. By providing corporations with an alternative to legacy payment methods, XRP’s move into the DAT space becomes a utility-driven play.

XRP’s strategic play stands out amid crypto turbulence

Ripple’s planned DAT hits as markets stay jittery after last week’s selloff.

The market dip, fueled by rising US-China trade tensions, was compounded by structural factors that shook trader sentiment and cast doubt on allocating capital to riskier altcoins, leaving investors cautious.

Even Bitcoin [BTC] wasn’t immune to the volatility. Yet, throughout 2025, DATs continued to emerge. Today, more than 349 entities hold Bitcoin alone. However, even the top BTC DATs haven’t fully turned profitable.

Source: TradingView (MTPLF/USD)

MetaPlanet Inc. (MTPLF), for example, is approaching a full 100% drawdown since July. Against this backdrop, Ripple’s $1 billion SPAC raise and $1 billion GTreasury acquisition stand out as a strategic master stroke.

By building scalable, utility-focused digital-asset infrastructure, Ripple is hedging against market turbulence while positioning XRP as a liquidity layer for corporate treasuries and real-time cross-border settlements.

In this context, XRP, despite lagging behind Bitcoin in attracting Digital Asset Treasury (DAT) investor interest, may be nearing a strategic inflection point. 

This shift could mark the beginning of its long-anticipated institutional adoption within corporate treasury operations.