Key Takeaways:
- Ethereum creator Vitalik Buterin praised Steak ‘n Shake’s decision not to accept ETH payments.
- Not every business should try to appeal to many different consumers.
- Bitcoin’s scarcity and capped supply make it the ideal sound money, over Ethereum’s uncapped supply, innovation, and protocol changes.
In a strange twist in the crypto news today, Ethereum co-founder Vitalik Buterin applauded Steak ‘n Shake’s decision to halt plans for accepting Ether payments. He called it “a good decision” and a sign of conviction in brand identity. He wrote:
“Not every business should be trying to appeal to as many customers as possible in the name of ‘not being maximalist”
Crypto News: Why Steak ‘n Shake Stopped Plans for Accepting ETH
The comment came after Steak ‘n Shake suspended an online poll that proposed expanding its crypto payment options to Ethereum. The backlash from Bitcoiners was immediate and intense. It forced the burger chain, one of the first US fast-food giants to accept Bitcoin via the Lightning Network, to reaffirm its commitment to BTC-only transactions, doubling down:
“Our allegiance is with Bitcoiners. You have spoken.”
Instead of condemning the Bitcoin community’s reaction or Steak ‘n Shake’s decision, Buterin praised the company’s restraint. He suggested that ideological focus can be a strength in building authentic communities.
How Steak ‘n Shake Became Bitcoin’s Diner
Since hitting the crypto news in May 2025, the legendary American fast-food chain has officially accepted Bitcoin via the Lightning Network. It rolled out BTC payments across all US locations and garnered support from the Bitcoin community.
The launch was more than a marketing stunt. It was a full integration. It came complete with QR codes at registers, instant settlements, and a Bitcoin-first attitude, which was quickly embraced by management and regulars alike.
The chain, known for its unwavering Americana, beef tallow fries, and loyal following, realized the simplicity and speed of the Lightning Network offered more than just a fad. BTC payments arrived as both a high-tech experiment and a tribute to sound money principles: scarcity, transparency, and resistance to arbitrary change.
By May 16, Steak ‘n Shake was processing hundreds of thousands of transactions all using Lightning, and all settled sub-second at near-zero cost.
Bitcoin and the Carnivore Diet
For the Bitcoin crowd, Steak ‘n Shake wasn’t a random choice. Anyone who follows crypto news knows there’s a unique compatibility between the steakhouse experience and a section of Bitcoiners who favor a carnivore diet. Many Bitcoin conferences and gatherings happen at meat-centric venues because of this.
The steakhouse’s support of Bitcoin created a wave of grassroots marketing. Burger fans and maximalists began to gather, swapping sats for shakes, celebrating a place that put decentralization on the menu.
Why Not Ethereum?
Not long after Steak ‘n Shake’s Lightning Network launch, the chain floated the idea of adding ETH payments and opened a poll on X. The result? Fierce backlash from Bitcoiners, who argued that introducing Ethereum undermined the purity and simplicity of the BTC-first vision.
The backlash was so strong that Steak ‘n Shake suspended the poll, reaffirming allegiance to the Bitcoin-only crowd.
That’s when Vitalik Buterin himself entered the fray. Rather than pushing for ETH adoption everywhere, the Ethereum creator publicly applauded Steak ‘n Shake’s decision.
The Money Debate: BTC’s Edge, ETH’s Hurdles
The deep ideological divide isn’t just about brand loyalty or crypto tribalism. Bitcoin’s technical design makes it the archetype of sound money. With a fixed supply of 21 million, each coin is provably scarce. Bitcoin’s monetary policy has never been altered; rules aren’t up for debate.
Anyone can independently verify every coin and transaction using freely available open-source software on consumer hardware. And no central party or foundation can change Bitcoin’s issuance or block validation rules.
Ethereum, on the other hand, has a supply that is not capped and has been altered by developer consensus several times through hard forks and protocol upgrades.
It’s not as straightforward to audit. Calculating ETH’s total supply can be tricky due to various technicalities and node requirements.
And while Ethereum can support more complex applications, its greater centralization and evolving protocol mean it struggles to match Bitcoin’s reputation as “hard money.”
By choosing Bitcoin, Steak ‘n Shake isn’t just picking one tech solution over another. It’s celebrating its culture rooted in scarcity, conviction, and sound money. And Vitalik’s comment isn’t mockery or rivalry. It’s an acknowledgment that tribal loyalty has its place, and for Steak ‘n Shake, that place is with Bitcoin.