Digitap could offer a ground-floor entry for crypto investors

Digitap emerges as a retail-friendly rival to BNB, offering early investors greater upside potential.

Binance Coin (BNB) today trades in the four figures, backed by an ecosystem that commands massive capital and institutional weight. Its market cap now exceeds $150 billion, making further large-scale gains dependent on similarly large inflows just to move the needle. 

In contrast, Digitap (TAP) is in its early innings — a small-cap project that’s still accessible to everyday investors. With its presale pricing and utility-focused model, TAP seems to offer exposure to upside that BNB simply may not deliver at this scale.

The real debate: is the better play chasing a mature giant or backing the next wave before it becomes one?

BNB’s rise secures its status, but shrinks its upside

BNB has appreciated by more than 70% over the past year, outperforming most top-100 cryptos in that span. Analysts attribute the surge to renewed trading activity, increased stablecoin holdings on BNB Chain — which hit a record $13.22 billion this autumn — and strong ecosystem growth.

While BNB’s position among the top assets is secure, the return on investment for new buyers is capped by sheer size. At its current valuation, a simple doubling in price would require an additional $140 billion in fresh capital — the equivalent of adding companies like McDonald’s or PepsiCo to its market base. 

A tenfold return, the kind of multiple many early crypto investors chase, would mean attracting roughly $1.4 trillion in inflows, placing BNB alongside Apple, the most valuable company in the world. For an asset already this mature, such growth scenarios are considered far less realistic than in its early years.

BNB has become what analysts call a “blue-chip” cryptocurrency: stable, widely used, and institutionally attractive. But for newcomers, the sheer size of the asset makes outsized gains increasingly unlikely.

Digitap pitches itself as a retail-first alternative

Digitap is being presented as the counterweight to that dynamic. Unlike BNB, TAP is still in its presale phase, trading at only a few cents per token. That low entry point makes it accessible: an investor with $500 can accumulate tens of thousands of tokens, rather than fractions of a high-cap asset.

Digitap is more than a low-cost entry, though. The project is building what it calls an “omni-bank” — a mobile application that merges fiat and crypto in one wallet. Features under development include tap-to-pay, instant cross-border transfers, and seamless financial management.

The addressable markets are vast: the $860 billion remittance industry, the 1.4 billion unbanked, and younger demographics, over 70% of Gen Z and Millennials, who already prefer app-based finance.

Presale model creates built-in ROI

What sets Digitap’s presale apart — and what analysts emphasize — is its tiered presale pricing model. Each stage of the presale is priced higher than the last. For example, tokens offered at around $0.0125 are set to climb to $0.0159 in the next tranche.

That means early investors don’t just speculate on long-term adoption — they lock in gains simply by entering before the next stage.

This could create a form of ROI within the presale itself. Even without exchange listings or ecosystem usage, investors who enter earlier automatically benefit from price progression as the allocation advances. That structure has led outlets such as Crypto.news to label Digitap among the crypto presales gaining traction in 2025.

When combined with the project’s deflationary tokenomics — a fixed 2 billion supply with buy-back-and-burn mechanics — the presale’s tiered structure positions TAP as one of the few tokens offering both immediate and long-term ROI pathways.

Use the code “DIGITAP15” for 15% off first-time purchases.

Building a community through early participation

Digitap is also investing in its community from the outset. The latest Gleam campaign offers a 200 USDT prize pool for users completing social tasks, while a larger $250,000 giveaway will award ten winners $25,000 each in TAP. These efforts reward early supporters directly and build awareness before launch.

Outlook: Two different games, two different audiences

BNB and Digitap highlight opposite ends of the crypto spectrum. BNB has achieved stability and credibility, but its scale makes it a conservative play — rewarding institutions and large holders rather than retail investors chasing growth.

Digitap, by contrast, offers accessibility, structural scarcity, and a presale model where ROI is baked into each stage. For everyday investors priced out of blue-chip tokens, TAP represents the kind of early entry that could define past success stories.

To learn more about TAP, visit the presale, website, and socials.