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Solo Leveling, the record-breaking Korean webnovel and webtoon, is moving into Web3 through a strategic partnership with Story, a blockchain network designed specifically for intellectual property.
The collaboration marks a milestone in the franchise’s evolution, introducing on-chain representation of select IP elements, programmable licensing, and plans for an official IP-backed memecoin.
Since 2016, Solo Leveling has evolved from a Korean web novel into a global franchise, garnering billions of views, bestselling comics, record-breaking anime, a hit mobile game, and an upcoming Netflix live-action adaptation.
Now, through Story, Solo Leveling is pioneering a new chapter that brings blockchain into its universe. Story provides the infrastructure for creators to tokenize and manage their intellectual property on-chain, setting licensing terms and enabling new monetization models. For Solo Leveling, this could involve tokenizing specific characters, narrative elements, or universe rights, allowing them to be used in derivative works or integrated into fan-driven creations, with royalties automatically distributed through smart contracts. By doing so, Solo Leveling is positioning itself not just as content to be consumed, but as programmable IP that fans and developers can actively build upon.
 
SY Lee, co-founder and CEO of Story, explained the vision:
“Korea has always been a global launchpad for intellectual property. Beyond early unique cultural IP from K-pop, K-drama, Korea is leading the way in gaming, webtoons and Hollywood heavy-hitters such as Squid Games and Parasite. Solo Leveling is a perfect example of how Korean IP can transcend borders, dominate every format, and build massive global fandoms. IP shouldn’t just be watched or read, it should be programmable. That means IP that can be tokenized, composable, and monetized across games, AI models, and consumer applications. Registering Solo Leveling’s IP onchain, would unlock the next level of engagement, loyalty, and monetization enabling remix culture, fan-powered economies, and token-native formats that weren’t possible before.”
In a bold move that reflects the growing convergence between fandom and crypto, Solo Leveling also announced plans for an official IP-backed memecoin. Unlike typical memecoins that emerge as internet memes without any formal connection to their creators, this token will be officially supported and anchored in the Solo Leveling universe. Fans will be able to hold a symbolic piece of the franchise, while the IP owners retain control and capture value generated by cultural momentum. With the memecoin market exceeding $100 billion in value, this approach provides a new way to align community participation with creator-driven growth.
Jungsook Jang, CEO of Redice Studio, stated that the partnership would elevate Solo Leveling by utilizing Web3 to enable fans to co-create and engage with the story in new ways.
For Story, securing a partnership with Solo Leveling is a validation of its mission to build blockchain infrastructure for the $80 trillion intellectual property industry. By onboarding one of the world’s most valuable franchises, Story is demonstrating how blockchain can serve as a foundation for licensing, rights management, and community-driven innovation in the era of AI and cryptocurrency.
The move also positions Solo Leveling as a trailblazer in the entertainment industry’s transition to Web3. With its immense fanbase, cross-media success, and upcoming blockchain integration, the franchise offers a blueprint for how modern IP can evolve into programmable cultural ecosystems. As Story and Solo Leveling bring this vision to life, millions of fans will have the chance to engage with the saga in new ways, blurring the line between storytelling, technology, and fandom.
Source: https://zycrypto.com/solo-leveling-brings-its-global-franchise-on-chain-through-story/