- The conversation, which was facilitated by Alicia Kao, focused on the fundamental principles of trust, accuracy, and perseverance.
- Scott’s appointment as ambassador by KuCoin is in line with the company’s objective of changing how people see the cryptocurrency market and the exchange in general.
At TOKEN2049 in Singapore, KuCoin, a leading worldwide cryptocurrency platform founded on trust, had an interesting fireside discussion with CEO BC Wong and recently hired Global Brand Ambassador Adam Scott. The conversation, which was facilitated by Alicia Kao, focused on the fundamental principles of trust, accuracy, and perseverance that propel success in both the crypto sector and professional golf, highlighting the surprising parallels between the two domains. Its new brand slogan, “Trust First,” was emphasized during the ceremony. Next Trade. Trust Is the Currency We Trade In.”
Throughout his career at the top level of the sport, Scott has placed a strong emphasis on three essential qualities: trust, accuracy, and resilience.
“Golf is both a physical and a mental challenge, especially in high-pressure moments. Trusting in your preparation allows a golfer to execute with complete confidence.”
He emphasized the value of resilience as well.
“Setbacks are part of the game, especially with so many variables outside of your control. The ability to adapt to every challenge is essential, both on and off the course.”
BC Wong continued by emphasizing the advantages of developing these abilities in relation to cryptocurrencies, coming to the conclusion that “Trust draws users in, precision keeps operations smooth, and resilience ensures longevity, all of which help to build a loyal community in the competitive crypto space.” The CEO of KuCoin then went on to provide an overview of the exchange’s $2 billion trust project, which was introduced five months before at TOKEN2029 in Dubai and involves obtaining new international licenses and compliance organizations to support international growth.
Adam Scott spoke enthusiastically about Singapore and his positive experiences playing its top courses, as well as the reasons he was drawn to KuCoin and accepted the position as its first worldwide brand ambassador. The PGA Tour often features the Australian pro golfer, a former world number one who is renowned for winning the 2013 Masters Tournament.
Scott’s appointment as ambassador by KuCoin is in line with the company’s objective of changing how people see the cryptocurrency market and the exchange in general, with a focus on sustainability and long-term development.
Upon being confirmed in the role in September 2025, Scott stated: “I firmly believe that cryptocurrency will play an important role in the future of finance, and I am personally interested in how it empowers people worldwide.”
Claiming that he has “always been fascinated by technology and the way it shapes our future,” he reaffirmed his message at TOKEN20249, speculating that “Crypto gives people more freedom and empowerment than traditional finance ever could. That’s why I feel connected with KuCoin.”
At the end of the fireside conversation, BC Wong revealed KuCoin’s new tagline, “Trust First. Trade Next.” which was based on the attributes he had been talking about with Adam Scott earlier.