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According to CoinDesk and COINOTAG, Daniel Cunha, Chief Business Development Officer at Mercado Bitcoin, reported that the exchange’s small and medium-sized enterprise clients maintain approximately 10%–15% of their assets in custody. This allocation reflects a deliberate asset allocation approach within corporate treasury management.
Those custodial positions consist primarily of Bitcoin and stablecoins such as USDT and USDC, held as conservative liquidity reserves rather than for active trading or altcoin exposure. The focus remains on capital preservation and predictable liquidity profiles for operational needs.
Cunha noted that rising institutional adoption is dampening market volatility, a development that increases Bitcoin’s appeal to corporate finance officers and supports the case for broader participation in the Brazil crypto market by larger enterprises seeking treasury diversification.
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