World Liberty Financial Prepares Branded App and Debit Card for Users

Key Highlights

• WLFI app combines Venmo-style payments with Robinhood trading features
• $1 stablecoin and debit card integrate with Apple Pay for seamless spending
• Partnerships with Bithumb expand business opportunities in South Korea

WLFI Launches Branded App and Debit Card to Simplify Payments

World Liberty Financial (WLFI) is preparing to launch a branded app and debit card, project co-founder Zachary Folkman announced during the Impact conference, part of Korea Blockchain Week 2025.

Folkman described the app as “a cross between Venmo and Robinhood,” combining traditional peer-to-peer payments with trading features. Key components include the $1 stablecoin and the WLFI debit card. The app will also be compatible with Apple Pay, allowing users to pay for goods and services directly using their $1 balance. Folkman did not confirm whether other cryptocurrencies will be supported.

The launch timeline and payment network partner for the bank card remain undisclosed. However, WLFI has signed a memorandum of understanding with South Korean exchange Bithumb to explore potential business opportunities.

Strategic Focus on Stability and Retail Access

Folkman emphasized that WLFI will not launch its own blockchain network, as doing so would conflict with the project’s focus on stablecoins. Previously, the co-founder mentioned the app during the Permissionless conference in June 2025, noting it would simplify settlements and make it easier for retail investors to purchase crypto assets.

The WLFI stablecoin was launched in March 2025 and currently holds a market capitalization of $2.68 billion, according to CoinGecko.

WLFI’s careful approach demonstrates its commitment to user convenience and stability in the crypto ecosystem, paving the way for broader adoption and smoother retail experiences.