Justin Sun has announced a strategic buyback plan for SUN tokens as a move to reignite the token’s momentum. In light of this, an expert called it “Uptober’s” biggest play, citing potential bullish growth.
Justin Sun Commits All Revenue to SUN Buybacks
In a recent X post, Justin Sun announced that every dollar of revenue from the decentralized exchange SunPerp, built on the TRON blockchain, will be directed toward buying back and burning SUN tokens.
By committing 100% of protocol profits to buybacks, the initiative ensures a continuous reduction of SUN’s circulating supply. This would also help the token generate steady demand from the market. Analysts say this simplified tokenomics model could translate into long-term price strength if execution matches expectations.
The move echoes similar burn-driven strategies already seen across the TRON ecosystem. Projects such as SunSwap and SunPump have funded token reductions through their own revenue streams. Justin Sun, known for his aggressive growth tactics, has been a consistent advocate for aligning protocol profits with tokenholder value.
Because of continuous burn programs, SUN’s supply has been gradually decreasing. 1.65 million tokens were destroyed by the network between August 7 and September 4, 2025. Over 639 million SUN have been taken out of circulation permanently since 2021.
These reductions were primarily funded by TRON’s leading DEX, SunSwap, and SunPump. Analysts argue that consistent supply contraction has already laid the groundwork for SUN’s recent traction.
Uptober Spotlight: Expert Says SUN Is the Biggest Play
The initiative has also attracted the attention of analysts. In a recent post, crypto expert Ben Gurion described SUN as the “biggest opportunity of Uptober.” He argued that while narratives in crypto often shift, fundamentals such as liquidity could ignite the token’s growth.
“The greatest utility is still price go up, and both CZ and Justin Sun understand this well,” Gurion wrote. He highlighted that the vision aligns with adoption, where “outsized rewards happen.”
It is also worth mentioning that the token’s market capitalization has climbed past $665 million. This makes the token a serious contender in the DeFi space.
Justin Sun being in the headlines once more continues a trend seen this month. Earlier in the month, the founder pledged $20 million to buy more WLFI after the World Liberty team froze his wallet.
The buyback announcement is part of a larger strategy to integrate TRON more deeply into both crypto and traditional sectors. Earlier this year, TRON played a role in recording U.S. GDP data for the Commerce Department. This showcases blockchain’s ability to support national-scale economic activity.
At the same time, Sun has relaunched TRON’s USDD stablecoin on Ethereum. This broadened decentralized stablecoin adoption and strengthened TRON’s cross-chain presence.