B Strategy Launches $1B BNB Treasury Backed by YZi Labs

• B Strategy launched a $1 billion institutional BNB treasury to drive regulated exposure
• Early commitments from Asian family offices highlight strong institutional interest
• BNB trades at $949, testing the upper resistance of a long-term channel

On Sept 17, 2025, Leon Lu, founder of B Strategy, announced the launch of a $1 billion U.S.-listed BNB treasury in partnership with YZi Labs.

The announcement, made through a video with Binance’s former CEO Changpeng Zhao (CZ) on the X platform, established BNB’s extensive utility across CeFi and DeFi ecosystems.

Institutional Leap for BNB

BNB’s treasury initiative is designed to give regulated and transparent exposure to BNB, a move aimed at maximizing BNB returns per share while providing independent audits for credibility. 

Early commitments from prominent Asian family offices highlight the scale of interest from high-net-worth and institutional investors.

Related: BNB Market Cap Tops UBS, Price Targets Stretch to $1000–$1300 in Bull Cycle

Diversification Beyond Traditional Coins

Leon Lu emphasized that the treasury is built to serve BNB’s dual role as a reserve and utility asset, appealing to investors looking to diversify portfolios beyond traditional crypto plays. 

His team includes veterans from both traditional finance and the crypto sector, including executives from Bitmain, further boosting confidence in the project’s execution.

“The goal is to maximize BNB per share and offer full transparency to investors,” said Lu in the video.

CZ’s Influence and Market Expansion

While Changpeng Zhao clarified that he only supports a select group of financially sound firms, his participation shows the importance of BNB in the crypto space.

BNB already enjoys a strong presence in corporate treasuries, with public companies investing more than $794 million in 2025 alone. China Renaissance, for example, allocated $100 million into BNB this August, underscoring the asset’s appeal beyond retail speculation. 

According to CoinMarketCap data, BNB is the fifth-largest cryptocurrency with a valuation of $132 billion. 

BNB Price Analysis: At the Brink of Breakout

At the time of writing, BNB trades at $949, brushing against the upper resistance of a long-term ascending channel on the weekly chart below. The price is pressing against the upper Bollinger Band ($967), signaling potential overextension.

Meanwhile, the RSI is hovering above 70, i.e., BNB is in overbought territory, often preceding consolidation or pullbacks. Both the MACD line (75.91) and signal line (54.82) point strongly upward, confirming bullish strength.

If momentum continues and the channel resistance breaks, BNB could push toward the psychological level of $1,200, setting new record highs.

On the other hand, failure to sustain above $950 may trigger a pullback toward mid-channel support near $750, or deeper corrections toward $540 if bearish pressure intensifies.

Related: CZ Highlights Crypto’s $4T Market Cap as Smaller Than a Single Chip Company Valuation