A once little-known media firm with connections to the Trump family is making headlines after ditching its advertising ambitions to chase profits in crypto mining.
Thumzup Media Corporation says it wants to transform into one of the few publicly traded companies dedicated to large-scale Dogecoin production.
Reinvention Through Acquisition
The pivot comes through a pending merger with DogeHash Technologies, a mining operator that already controls a fleet of Dogecoin rigs. If shareholders approve, the combined company will adopt a new name — Dogehash Technologies Holdings — and trade under the ticker XDOG. The transition follows a $50 million share sale completed in August, giving the group fresh capital for expansion.
Rigs, Rewards, and Revenue Projections
Thumzup has lined up 2,500 Bitmain Antminers and ordered 1,000 more, for a total of 3,500 machines. At today’s Dogecoin price of roughly $0.21, executives believe the rigs could generate nearly $23 million a year. If the meme coin were to revisit the elusive $1 mark, the same fleet could produce over $100 million annually — a forecast that grabbed investor attention in the latest shareholder letter.
Why Dogecoin, Not Bitcoin?
The company argues the economics speak for themselves. Public miner BIT Mining reported late last year that Dogecoin mining delivered almost triple the profitability of Bitcoin mining, thanks in part to lower costs and stronger margins. That advantage is attracting rivals, with KuCoin recently pledging to capture 10% of Dogecoin’s total mining capacity.
Building a Multi-Asset Treasury
Beyond mining revenues, Thumzup has also authorized holding a basket of digital assets. The list includes Dogecoin itself alongside Bitcoin, Litecoin, Solana, XRP, Ether, and the USDC stablecoin. Disclosures show the firm currently holds around 19 BTC worth $2.1 million.
Political Connections Surface
The Trump family’s involvement has added another layer of intrigue. Donald Trump Jr. disclosed a purchase of 350,000 shares in July, while Dominari Securities — an investment bank tied to the family — has been instrumental in funding the company’s pivot.
Shares React to the News
Thumzup stock (TZUP) rose more than 5% Thursday to close at $5.57. Though far below its August peak above $15, shares are still up over 60% since the start of 2025, showing investors are intrigued by the unusual shift from media startup to Dogecoin powerhouse.
The information provided in this article is for informational purposes only and does not constitute financial, investment, or trading advice. Coindoo.com does not endorse or recommend any specific investment strategy or cryptocurrency. Always conduct your own research and consult with a licensed financial advisor before making any investment decisions.
Alex is an experienced financial journalist and cryptocurrency enthusiast. With over 8 years of experience covering the crypto, blockchain, and fintech industries, he is well-versed in the complex and ever-evolving world of digital assets. His insightful and thought-provoking articles provide readers with a clear picture of the latest developments and trends in the market. His approach allows him to break down complex ideas into accessible and in-depth content. Follow his publications to stay up to date with the most important trends and topics.
Source: https://coindoo.com/trump-linked-company-projects-103m-in-annual-dogecoin-mining-revenue/