KuCoin Pay Partners with 2Game Digital to Enable Crypto Payments in Gaming Ecosystem

• As a result of this agreement, KuCoin Pay will be integrated into 2Game Digital’s e-commerce and gaming services as a cryptocurrency payment option.
• This will make it possible for customers to make purchases using digital assets in a manner that is both more expedient and more safe.

The global cryptocurrency exchange KuCoin has recently made an announcement on a new partnership between its cryptocurrency payment platform KuCoin Pay and 2Game Digital, which is the gaming ecommerce and esports division of GCL Global Holdings (Nasdaq: GCL). The purpose of the agreement is to make crypto payments as easy as possible for popular gaming consumers throughout the worldwide ecosystem of 2Game.

Within the context of its long-term Web3 plan, 2Game Digital is in the process of integrating blockchain technology throughout its whole platform. This includes the creation of the 2Game Token. In addition to providing users with new interaction mechanisms that are built on blockchain rails, the currency is intended to enable loyalty programs, gated incentives, and competitive aspects offered by the platform.

As a result of this agreement, KuCoin Pay will be integrated into 2Game Digital’s e-commerce and gaming services as a cryptocurrency payment option. This will make it possible for customers to make purchases using digital assets in a manner that is both more expedient and more safe.

Kumiko Ho, Head of Payment Business at KuCoin, said:

“This partnership with 2Game Digital is another milestone in our mission to make cryptocurrency a frictionless part of everyday life. Gaming is one of the most dynamic industries embracing Web3, and by integrating KuCoin Pay into 2Game’s ecosystem, we’re enabling millions of gamers to enjoy a more seamless, secure, and borderless payment experience.”

Sebastian Toke, Group CEO of GCL, added:

“We’re proud to be the first in our industry to offer this groundbreaking crypto payment solution. This partnership not only opens the door to a new era of secure, instant, and seamless transactions, it also allows us to tap into a thriving global crypto community. By integrating KuCoin’s technology, we’re expanding our reach and giving millions of users new ways to engage with our platform. And for those who choose to pay with crypto, we’re unlocking exclusive perks – from special discounts to early access to 2Game Digital’s highly anticipated Token ICO. This is more than just a payment method; it’s a major step forward in redefining digital commerce.”

Beginning on August 29, 2025, KuCoin Pay and 2Game Digital will begin a series of promotions as a way to commemorate the launch. In addition to receiving special pricing on new game releases, biweekly limited-time bundles, and early access to the 2Game Token ICO via exclusive whitelisting, users who pay with KuCoin Pay will be entitled for a discount of 20% on certain purchases made at 2game.com/Kucoin.