B Strategy to Launch BNB Treasury, with CZ Support

$BNB is getting another boost thanks to a digital asset firm led by former Bitmain executives and Metalpha co-founders. Their B Strategy is aiming to raise $1B for a $BNB treasury, with futures plans for a Nasdaq listing.

B strategy already has some serious backing – YZi Labs (formerly Binance Labs) have agreed to provide strategic support. This isn’t YZI labs’ first foray into BNB treasury projects, either.

In July 2025, they backed 10X Capital’s successful $250M raise to build a reserve of BNB for long-term holding.

Note that BNB is already the world’s fourth biggest cryptocurrency by market cap, holding $116B of value. It’s the native crypto token for the Binance platform, which provides trading, staking, and DeFi services to millions of users worldwide.

But more institutional attention for $BNB will further grow its dominance and bring more retail capital into the crypto space. And this provides a boost for crypto platforms as a whole.

This is a unique utility token with a content creator platform looking to shake up the $85B creator industry. It introduces crypto-based payments for online influencers and an AI-powered ecosystem that assists content creators every step of the way.

We’ll discuss how $SUBBD is changing the game for creators, but first we’ll check out how $BNB defines the blueprint for multi-utility tokens like $SUBBD.

What is $BNB?

$BNB started as an exchange token for Binance, but has since evolved into a multi-utility token. It operates on a deflationary model – Binance regularly burns BNB tokens over time to reduce supply, ensuring the long-term value of the token.

BNB growth since 2018 to $840 current value in 2025.

The $BNB token model has inspired many cryptocurrencies since. $BNB can be used as a payment method on its own, or can be used to reduce fees when swapping tokens through Binance.

It also powers smart contracts on the Binance network and can be staked for rewards, making it both a valuable asset and a way to interact with dApps.

SUBBD Token ($SUBBD) uses a similar model to $BNB, acting as both a payment method and a way of interacting with the SUBBD ecosystem as a whole.

Also, like $BNB, you can stake $SUBBD for great rewards. Let’s take a closer look at what this new crypto project has to offer.

What’s SUBBD Token ($SUBBD) All About?

SUBBD Token ($SUBBD) is the utility crypto of a new AI-powered platform, SUBBD.

This creator platform puts the power back in the hands of content creators, cutting out payment processors and restrictive social media networks. It’s been designed from the ground up to reward both influencers and fans with Web3 incentives, all backed by the $SUBBD token.

For creators, SUBBD provides a comprehensive list of AI tools that speed up the content creation process while maintaining a specific brand identity.

Generative tools, for example, allow creators to instantly add new voice notes, generate pictures, and speed up video editing based on their own style.

The AI empowerment doesn’t stop there – creators can also use SUBBD’s innovative AI backend to streamline management of day-to-day tasks like content scheduling, audience analytics, revenue optimization, and even fan communication.

SUBBD’s benefits for creators and fans.

For fans, the SUBBD ecosystem allows you to interact directly with your favourite content creators using $SUBBD as a tipping payment. These interactions include DMs, asking for commissions, and even getting access to BTS footage.

Have a favourite creator you want to boost? You can spend $SUBBD to highlight their profile to other fans, increasing their visibility and contributing to their continued success on the platform.

You can try SUBBD out for yourself right now. There’s a proof-of-concept platform already live that shows off some of the features available once SUBBD gets its full launch.

$SUBBD is now available for $0.056275, with the next price increase due in under 48 hours. So far, the project has raised over $1M.

Check $SUBBD for 20% fixed APY.

What’s next for $BNB?

The B Strategy treasury launch is a significant step towards institutional adoption of $BNB. With backing from CZ’s investment arm and a strategy that targets US markets, the new treasury move could open the doors to a wide range of financial institutions adopting $BNB into their portfolio.

In turn, this could pave the way for wider adoption of crypto projects like SUBBD Token ($SUBBD), which is poised to break through the creator industry by offering direct payments to creators, cutting out the middleman.

However, all crypto projects carry risk, so you should always DYOR and avoid FOMO. This article isn’t financial advice.

Disclaimer: This content has been supplied by a third party contributor. Brave New Coin does not endorse or promote any products or services mentioned herein. Readers are encouraged to conduct independent research before making any financial decisions. The information provided is for informational and educational purposes only and should not be interpreted as investment advice.