BNB’s record-setting rally is beginning to reshape institutional crypto strategy.
Riding that momentum, B Strategy has unveiled a $1 billion plan to launch a U.S.-listed company that will hold BNB as its core treasury asset — a move it hopes will mirror Berkshire Hathaway’s role in equities, but for the BNB ecosystem.
Why It Matters
The firm says demand from institutional investors is pushing it to create a regulated entry point for exposure to BNB. Family offices across Asia have already pledged support, and fundraising is expected to wrap up within weeks. At today’s price of $861, BNB has climbed nearly 50% over the past year and recently hit an all-time high — evidence, B Strategy argues, of deepening market appetite.
Inside the Project
Behind the venture are Leon Lu and Max Hua, both ex-Bitmain executives, who stress that governance will be as important as token accumulation. They plan independent audits, tight risk management, and full alignment with U.S. market standards. YZi Labs is advising the project, with CEO Ella Zhang describing BNB as “a pillar of the new financial era” thanks to its role in Web3 and tokenized real-world assets.
Even Binance founder Changpeng Zhao weighed in on X, confirming the effort and calling it “another B Strategy” led by a seasoned industry figure — while clarifying that YZi Labs is a supporter rather than the lead.
Opportunities and Risks
The initiative underscores how BNB is joining Bitcoin and Ethereum as tokens now seen worthy of dedicated treasury models. Still, the strategy isn’t without pitfalls: Nasdaq once delisted Windtree Therapeutics, a firm that had also leaned into BNB treasury holdings.
Whether B Strategy succeeds will depend on investor follow-through. But if the $1B plan goes as expected, it could mark the moment BNB crossed from crypto-native enthusiasm into the heart of regulated financial markets.
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Source: https://coindoo.com/bnb-joins-bitcoin-and-ethereum-with-1b-treasury-company-move/