Smarter Web’s new cash-and-Bitcoin treasury policy, driven by Bitcoin analyst Jesse Myers, formalizes a dual-reserve approach that aims to strengthen the balance sheet while exposing shareholders to volatility and regulatory risk. Myers brings a Bitcoin valuation model used by large corporate treasuries to shape Smarter Web’s strategy.
Smarter Web adopts a cash‑and‑Bitcoin treasury policy backed by analyst Jesse Myers.
Myers previously developed a BTC valuation model that influenced Michael Saylor’s corporate treasury playbook.
Institutional flows are large: U.S. spot BTC ETFs hold ~1.3M BTC (~6% of supply); Strategy holds 629,376 BTC (~$71.3B).
Smarter Web Bitcoin treasury: Jesse Myers leads a cash-and-Bitcoin policy to strengthen reserves; read details and implications for investors — learn more.
What is Smarter Web’s Bitcoin treasury policy?
Smarter Web Bitcoin treasury refers to the company’s formal plan to hold reserves in both cash and Bitcoin as part of its balance-sheet strategy. The policy, announced as Jesse Myers moved to a full-time role, aims to combine liquidity management with strategic crypto exposure while acknowledging volatility and regulatory risk.
How did Jesse Myers’ valuation model influence corporate Bitcoin strategies?
Jesse Myers developed a BTC valuation model that helped popularize a corporate treasury framework later adopted by public firms. That model inspired Michael Saylor’s “Bitcoin 24” approach at Strategy and influenced other corporate digital-asset treasury programs. The model frames Bitcoin accumulation as a structural strategy rather than ad-hoc trading.
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Background and appointment: The Smarter Web Company, a London-listed web design and marketing firm, appointed Bitcoin analyst Jesse Myers to lead its Bitcoin strategy and investor messaging as it formalizes a cash-and-Bitcoin treasury policy. Myers told the London Stock Exchange that he believes “there will be a dominant Bitcoin treasury company in each capital market in the world.”
Myers moved from a part-time consultant role to a full-time position after investing roughly £970,000 in a fundraising round and previously consulting for a £12,000 annual fee. The full-time hire cements Smarter Web’s intention to hold Bitcoin alongside cash on its balance sheet.
Observers caution that digital asset treasuries can blur the line between long-term balance-sheet management and speculative positioning. Ryan Yoon, senior analyst at Tiger Research, warned that some companies replicate narratives without underlying substance, which could undermine confidence in legitimate DAT (digital asset treasury) models.
Industry research highlights continued institutional Bitcoin accumulation. A Q3 Bitcoin valuation report from Tiger Research cited U.S. spot Bitcoin ETFs holding around 1.3 million BTC (~6% of the maximum supply). Separately, Strategy is reported to hold 629,376 BTC, valued at roughly $71.3 billion at current prices. Researchers say convertible-bond funded accumulation signals a new demand layer.
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Source: https://en.coinotag.com/jesse-myers-joins-smarter-web-to-potentially-lead-bitcoin-treasury-strategy-after-inspiring-michael-saylors-framework/