Citigroup Plans Stablecoin Services & ETFs: $BEST Is Getting Attention

The race for control of crypto’s next big growth markets is heating up.

Citigroup is gearing up for a direct challenge to Coinbase’s grip on crypto ETF custody, unveiling plans to secure the high-quality reserves backing stablecoins and the digital assets underpinning exchange-traded products.

Source: @WhaleInsider on X

The move comes as the US regulatory climate improves under the GENIUS Act, giving banks clearer rules for handling digital assets.

With the stablecoin market around $282B and US spot Bitcoin ETFs managing more than $154B in assets, custody has become a high-stakes battleground.

And the same focus on secure, scalable infrastructure is fueling growth for retail-facing projects like Best Wallet’s $BEST token.

Citi’s Stablecoin Custody Play

Citigroup’s first priority is custody for the ‘high-quality assets’ backing regulated stablecoins (primarily US treasuries and cash) in compliance with the GENIUS Act’s Federal Reserve requirements.

By focusing on these low-risk instruments, Citi positions itself as a safe harbor for issuers looking to navigate tighter oversight. The bank also plans to expand into real-time, cross-border stablecoin transactions, building on its existing blockchain-based dollar transfer network linking New York, London, and Hong Kong.

For big companies, it’s about making payments land faster and cost less, without losing compliance. And in a world where speed and trust are equally important, Citi’s stablecoin custody push could be the kind of middle ground global firms have been waiting for, blending the reliability of traditional banking with the efficiency of blockchain.

ETF Custody and Market Growth

US spot Bitcoin ETFs now hold roughly 1.3M $BTC (about 6.2% of the circulating supply), with BlackRock’s iShares Bitcoin Trust (IBIT) leading the pack at around $88B in value.

Source: BiTBO

Ether-based products are gaining momentum too, with BlackRock’s Ethereum fund crossing $15B in assets at one of the fastest growth rates on record.

These products all require secure custody of the equivalent digital assets, creating a lucrative opening for big banks with the scale and compliance chops to compete.

Recent laws like the GENIUS Act and the CLARITY market structure bill have given institutions a much clearer legal position. This paves the way for big Wall Street players like Citi to expand into crypto custody without the same regulatory hurdles that slowed adoption in past cycles.

From Wall Street Custody to Everyday Crypto Access

Citi’s move pits it head-to-head with Coinbase, which currently controls about 80% of the US ETF custody market.

It’s a logical step for a bank that Ripple and CB Insights rank among the most active institutional blockchain investors, with 18 deals since 2020.

Long-term, Citi sees tokenization as a $5T market by 2030, underscoring a bigger shift toward blending traditional finance infrastructure with crypto-native systems.

And while Citi is building for trillion-dollar asset flows, the same demands for security, trust, and ease of use apply at the retail level – exactly the gap Best Wallet is looking to fill.

Best Wallet Brings Institutional-Grade Security to Retail Crypto Users

If Citi is building infrastructure to securely store stablecoin reserves and ETF assets for institutions, Best Wallet is applying that same focus on security and usability to everyday crypto holders. Best Wallet is a multi-chain, all-in-one hub for retail traders to manage their digital assets safely and efficiently.

Its $BEST token powers this ecosystem, unlocking reduced transaction fees, early access to new presales, staking rewards, iGaming perks, and governance rights.

The wallet’s ‘Upcoming Tokens’ tool has already facilitated over $2M in partnered presale raises, while the upcoming Best Card will let holders spend crypto (including stablecoins) anywhere Mastercard is accepted.

With $14.7M+ raised so far at $0.025475 and 91% staking APY, Best Wallet’s ambition is to capture 40% of the wallet market by 2026, bringing the kind of security and functionality banks are chasing straight into retail hands.

Final Thoughts – Custody Standards Are Converging

Citi’s move into stablecoin and ETF custody highlights how the market is maturing, with compliance and security now front and center for institutional players. Those same priorities matter just as much for retail adoption, where trust and ease of access drive growth.

Best Wallet’s $BEST token taps into this trend, offering utility, rewards, and governance within a secure multi-chain wallet.

Disclaimer: This content has been supplied by a third party contributor. Brave New Coin does not endorse or promote any products or services mentioned herein. Readers are encouraged to conduct independent research before making any financial decisions. The information provided is for informational and educational purposes only and should not be interpreted as investment advice.