SPAR Switzerland opens to cryptocurrencies

SPAR Switzerland marks a turning point in the retail sector by introducing the possibility of paying for groceries with stablecoin and other cryptocurrencies.

Thanks to a strategic collaboration with Binance Pay and the Swiss fintech DFX.swiss, customers can now make purchases in over 100 stores using digital assets.

This initiative represents the first nationwide adoption of a cryptographic payment system in the Swiss food sector, with the aim of extending the service to more than 300 stores in the coming months.

An innovative solution for clients and merchants

How the new payment system works

The new payment method is based on the Binance Pay app, which supports over 100 cryptocurrencies, including stablecoins pegged to the euro and the dollar. At the checkout, the customer simply needs to scan the OpenCryptoQR code from DFX.swiss using the app, choose the desired cryptocurrency, and confirm the transaction.

The conversion into Swiss francs (CHF) occurs automatically, ensuring SPAR receives the amount in fiat currency, without complications for the merchant.

An additional advantage is represented by the direct integration of the system into the already existing financial structure of the stores. Retailers can thus adopt the new solution without having to revolutionize their internal processes.

Reduced commissions and free payments

One of the most appreciated aspects of this innovation concerns transaction costs. Payments via Binance Pay are free for customers, while merchants benefit from a significant reduction in fees: according to André Scherrer, CEO of SPAR Switzerland, the savings can reach up to two-thirds compared to traditional card payments.

Switzerland, hub of cryptocurrencies

A favorable context for digital innovation

Switzerland once again confirms itself as one of the main global hubs for the cryptocurrency sector. The growing global demand for digital payment methods finds fertile ground in the country, which has been investing for years in infrastructures and regulations favorable to digital assets.

The introduction of cryptocurrency payments in large-scale food distribution represents a significant step forward towards the normalization and mass adoption of these technologies in daily life.

Jonas Juenger, Regional Director of Binance, emphasizes how this collaboration demonstrates that cryptocurrencies are becoming a tool accessible to everyone, no longer reserved for traders or institutions.

A smooth and accessible payment experience

Simplicity and security for consumers

The new payment method offers SPAR customers a modern and frictionless shopping experience. The ability to pay for the weekly groceries with cryptocurrencies makes the use of digital assets more concrete and tangible, breaking down the barriers between the virtual world and the real one.

Additionally, the solution ensures maximum security of transactions, thanks to the advanced technology of Binance Pay and the intuitive interface of DFX.swiss.

Customers can choose from a wide range of cryptocurrencies, make payments in CHF or other currencies, and have the certainty that the amount is converted and transferred instantly.

Operational continuity for retailers

From the point of view of the merchants, the adoption of the new system does not involve interruptions or radical changes in the workflow. The solution integrates perfectly with the existing financial infrastructure, allowing stores to continue operating as usual, but with an extra gear in terms of innovation and competitiveness.

The statements of the protagonists

Shared vision for the future of payments

Cyrill Thommen, founder of DFX.swiss, expresses enthusiasm for the partnership with SPAR: “We believe that cryptocurrency payments should be as common as any other form of payment. This collaboration brings this vision even closer.

Our mission is to connect the world of digital assets to everyday transactions. We are pleased to accompany one of the most established retail networks in Switzerland on this journey.”

Jonas Juenger from Binance also emphasizes the importance of the initiative: “The growing adoption of cryptocurrency payments finds in this collaboration a concrete demonstration of how cryptocurrencies are increasingly integrated into everyday life, up to the weekly shopping at the supermarket.”

An increasingly digital future for spending in Switzerland

The integration of cryptocurrency payments in SPAR supermarkets represents a concrete example of how innovation can improve daily life, offering consumers greater freedom of choice and new growth opportunities for merchants.

Switzerland, already recognized as a hub of financial technologies, thus consolidates its position at the forefront of the European and global landscape.

For those who wish to experience this innovation, an updated overview of SPAR retail outlets that accept cryptocurrency payments is available, with the promise of a rapid extension to the entire national network. A silent revolution, but destined to change the way of shopping forever.