Taylor Swift Soars On iTunes Following Album Announcement

Taylor Swift has 16 albums charting on iTunes in the U.S., with Reputation and Red (Taylor’s Version) both inside the top 10 following her latest announcement. RIO DE JANEIRO, BRAZIL – NOVEMBER 19: (EDITORIAL USE ONLY, NO COVERS.) Taylor Swift performs during night two of “Taylor Swift | The Eras Tour” at Estádio Olímpico Nilton Santos on November 19, 2023 in Rio de Janeiro, Brazil. (Photo by TAS2023 via Getty Images)

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In less than two months, Taylor Swift will release her new album The Life of a Showgirl. In the past few days, the superstar has given the world much to talk about regarding her latest era, from the title and release date (October 3) to hints about what it may sound like, with pop superproducers Max Martin and Shellback helming the project.

Following the unveiling of the cover and multiple photos showing the inspiration for this latest chapter, Swift’s catalog has soared on iTunes in the U.S., as excitement for the full-length has translated into renewed interest in everything she’s ever released.

16 Taylor Swift Albums Surge on iTunes

16 projects by Swift appear on the iTunes Top Albums ranking in America. That would be a career achievement for almost any other star, but for her, it simply means she’s made a major announcement. As of this writing, all 16 projects are on the rise, and several have even managed to break back into the highest tier on the tally, beating out a handful of new releases that dropped just days ago from other beloved acts.

Taylor Swift’s Two Top 10 Bestsellers

Swift fills two slots inside the top 10 on iTunes’s ranking of the top-selling albums in the U.S. Reputation sits highest, advancing to No. 7, while Red (Taylor’s Version) — the one that includes a message from the singer herself — jumps more than 40 spaces to land at No. 10.

Seven Additional Top 40 Successes

Seven other projects by Swift live inside the top 40 on the iTunes Top Albums chart, including Lover, Folklore (Deluxe Edition), Midnights (The Til Dawn Edition), The Tortured Poets Department: The Anthology, Evermore (Deluxe Edition), 1989 (Taylor’s Version) (Deluxe), and the bonus track version of her self-titled debut.

Only two of Swift’s albums appear below the halfway mark on the 200-spot ranking. Fearless reenters at No. 130, while Folklore: Long Pond Studio Sessions (From the Disney+ Special) (Deluxe Edition) – yes, that’s the full title – is down at No. 158.

Taylor Swift May Have Additional Sales Spikes Coming Soon

In an era of streaming dominance, Swift is one of a few acts that can still sell albums in huge quantities — not just when she delivers something new, but seemingly at all times. Sales skyrocket whenever there’s a hint, revelation, or announcement. This uptick in purchases may be momentary, but it likely won’t be the only one of this era. When she announces and then drops a single — and eventually the album itself — several of her previous full-lengths, if not all of them, will likely return to iTunes and soar again.